-
Growth Opportunities for Brands During the COVID-19 Crisis
Author Jonathan Knowles , Richard Ettenson , Patrick Lynch
COVID-19 has quickly disrupted how companies market their brands to consumers and the way customers shop for products. The current environment offers an unprecedented opportunity for smaller and midtier brands to compete against their more established rivals for exposure,....
Release Date 2020/05 -
Selling Solutions Isn’t Enough
Author Kevin Sellers , Jonathan Knowles , Hannah Grove , Richard Ettenson
Rather than trying to sell standardized products or services to the biggest possible set of buyers, B2B companies need to develop ways to help specific customers achieve better outcomes. Instead of describing their solutions, companies first need to understand cust....
Release Date 2018/10