-
Analytics and Dynamic Customer Strategy: Big Profits from Big Data
Author John F. Tanner Jr.
Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for ....
Release Date 2014/06 -
Author John F. Tanner , Jr.
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executiv....
Release Date 2013/12