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The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark
Author Hye Young Kang , Paul von Gruben , James M. Utterback , Fernando F. Suarez
Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopte....
Release Date 2018/04