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Reverse Innovation: Create Far From Home, Win Everywhere
Author Indra Nooyi , Chris Trimble , Vijay Govindarajan
A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovation....
Release Date 2012/04 -
The Other Side of Innovation: Solving the Execution Challenge
Author Chris Trimble , Vijay Govindarajan
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. That’s because “ideating” is energizing and glamorous. By c....
Release Date 2010/09 -
Ten Rules for Strategic Innovators: From Idea to Execution
Author Chris Trimble , Vijay Govindarajan
Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. Although they lack a proven formula for making a profit, these industries represent huge opp....
Release Date 2005/12