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Author Natalie T. Wood , Caroline K. Muñoz
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been ....
Release Date 2022/12 -
Author Caroline K. Muñoz , Natalie T. Wood
Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, ....
Release Date 2017/02