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Accelerants for Growth in Africa: Cell Phones and Banking
Author Robert E. Gunther , Vijay Mahajan
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (9780132339421) by Vijay Mahajan. Available in print and digital formats.Discover Africa, the world’s fastest-growing cellphone market—and learn how those c....
Release Date 2010/09 -
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Author Robert Gunther , Kamini Banga , Vijay Mahajan
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows ....
Release Date 2005/09