-
What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Author Watts Wacker , Ryan Mathews
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this ....
Release Date 2007/08