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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
Author Ronald T. Wilcox , Paul Farris , Rajkumar Venkatesan
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial....
Release Date 2014/06