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Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
Author Rich Page , Maura Ginty , Tim Ash
A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization include....
Release Date 2012/04