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Logistics & Supply Chain Management, 5th Edition
Author Prof. Martin Christopher
Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This 5th edition provides the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competit....
Release Date 2016/03 -
Author Ananth Raman , Adam Mersereau , Patrik Jonsson , Marshall L. Fisher , Martin Christo
If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that dem....
Release Date 2015/07 -
Author David Ballantyne , Adrian Payne , Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cut....
Release Date 2013/06