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Storyscaping: Stop Creating Ads, Start Creating Worlds
Author Darren McColl , Gaston Legorburu
How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences t....
Release Date 2014/04 -
Author Luke L. Wiley
A new but timeless strategy and mindset that should greatly help investors lower downside risk while achieving market outperformanceIn The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luk....
Release Date 2014/04 -
Salesforce.com For Dummies, 5th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
Your fun and easy introduction to Salesforce.com and its latest toolsThe frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesfo....
Release Date 2014/04 -
Running Great Meetings and Workshops For Dummies
Author Julia Lindsay , Jessica Pryce-Jones
Run engaging, productive group sessions with practical guidance and expert adviceRunning Great Workshops & Meetings For Dummies delivers the tools managers need to facilitate engaging and rewarding group sessions. Written by two highly experienced leadership and....
Release Date 2014/04 -
Repeated Measurements and Cross-Over Designs
Author Damaraju Raghavarao , Lakshmi Padgett
An introduction to state-of-the-art experimental design approaches to better understand and interpret repeated measurement data in cross-over designs.Repeated Measurements and Cross-Over Designs:Features the close tie between the design, analysis, and presentation o....
Release Date 2014/04 -
Classical Geometry: Euclidean, Transformational, Inversive, and Projective
Author G. W. Tokarsky , A. C. F. Liu , J. E. Lewis , I. E. Leonard
Features the classical themes of geometry with plentiful applications in mathematics, education, engineering, and scienceAccessible and reader-friendly, Classical Geometry: Euclidean, Transformational, Inversive, and Projective introduces readers to a valuable disci....
Release Date 2014/04 -
The Biostatistics of Aging: From Gompertzian Mortality to an Index of Aging-Relatedness
Author Gilberto Levy , Bruce Levin
A practical and clarifying approach to aging and aging-related diseasesProviding a thorough and extensive theoretical framework, The Biostatistics of Aging: From Gompertzian Mortality to an Index of Aging-Relatedness addresses the surprisingly subtlenotion—with cons....
Release Date 2014/04 -
Chemistry: 1,001 Practice Problems For Dummies
Author Richard H. Langley , Heather Hattori
Practice makes perfect—and helps deepen your understanding of chemistryEvery high school requires a course in chemistry, and many universities require the course for majors in medicine, engineering, biology, and various other sciences. 1001 Chemistry Practice Proble....
Release Date 2014/04 -
The Unfinished Leader: Balancing Contradictory Answers to Unsolvable Problems
Author Cade Cowan , Peter C. Cairo , David L. Dotlich
With the demands of technology, transparency, and constant connectedness, and calls for higher performance, leaders from the front line to the C-suite face complex dilemmas that cannot be easily denied or postponed. These perplexing, recurring issues are familiar to....
Release Date 2014/04 -
Sensor Technologies for Civil Infrastructures, Volume 1
Author Hoon Sohn , Jerome P. Lynch , Ming L. Wang
Sensors are used for civil infrastructure performance assessment and health monitoring, and have evolved significantly through developments in materials and methodologies. Sensor Technologies for Civil Infrastructure Volume I provides an overview of sensor hardware ....
Release Date 2014/04 -
Langford's Starting Photography, 6th Edition
Author Michael Langford , Philip Andrews
This established, detailed beginner's guide is the perfect choice if you're looking to develop your knowledge and skills, and take your photography to the next level. This authoritative classic by leading photography writer and lecturer Michael Langford has ....
Release Date 2014/04 -
Author Gail Perry , Michelle L. Long
Need answers quickly? QuickBooks 2014 on Demand provides those answers in a visual step-by-step format.We will show you exactly what to do through lots of full color illustrations and easy-to-follow instructions. Numbered Steps guide you through each task See Also ....
Release Date 2014/04 -
Author Terry L. Esper , Matthew A. Waller , CSCMP
Master and apply both the technical and behavioral skills you need to succeed in any inventory management role or function! Now, there’s an authoritative and comprehensive guide to best-practice inventory management in any organization. Authored by world-class exper....
Release Date 2014/04 -
Valuation: Methods and Models in Applied Corporate Finance
Author Carolyn L. Evans , George Chacko
Master corporate valuation: the financial art and science of accurately valuing any business. George Chacko's Applied Corporate Finance: Valuation is the first valuation book to combine true academic rigor with the practical skills you need to successfully value co....
Release Date 2014/04 -
Fluid Flow Measurement, 3rd Edition
Author E. Loy Upp , Paul J. LaNasa
There is a tendency to make flow measurement a highly theoretical and technical subject but what most influences quality measurement is the practical application of meters, metering principles, and metering equipment and the use of quality equipment that can continu....
Release Date 2014/04 -
Combining Purpose With Profits
Author Julian Birkinshaw , Nicolai J. Foss , Siegwart Lindenberg , Adam M. Grant , Jay Cars
Is it possible for a company to strive for a higher purpose while also delivering solid profits? Some have argued that pursuing goals other than making money means, by definition, spending on things that aren’t profit-maximizing. Others have countered tha....
Release Date 2014/04 -
Author Marc A. Price , Michael F. O'Keefe , Scott L. Girard
When you start a business, legal issues can seem complex, even scary. This simple guide helps you ask smart questions and get the right advice. Find out what practices will help you keep your legal matters clear and simple! You will learn key concepts and terms, how....
Release Date 2014/03 -
Author Thomas Lockney and Raymond Tay
All examples have been updated to use Akka 2.2.Akka is an incredible library and framework for writing concurrent applications. The hardest part for a lot of people to understand is that Akka is a toolkit with a number of very powerful tools that can scale up or dow....
Release Date 2014/03 -
Kick-Ass Social Commerce for E-preneurs
Author John Lawson , Debra Schepp
Youre not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What youre doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus are telling you. Bei....
Release Date 2014/03 -
Activiti 5.x Business Process Management Beginner's Guide
Author Irshad Mansuri , Dr. Zakir Laliwala
For Business Analysts, this is the perfect primer to using Activiti for workflow and Business Process Management. It assumes no prior knowledge and is written in a beautifully accessible style with tons of easy-to-follow screenshots.In DetailActiviti is a light-weig....
Release Date 2014/03 -
Author Tilo Linz
These days, more and more software development projects are being carried out using agile methods like Scrum. Agile software development promises higher software quality, a shorter time to market, and improved focus on customer needs.However, the transition to worki....
Release Date 2014/03 -
Software Testing Foundations, 4th Edition, 4th Edition
Author Hans Schaefer , Tilo Linz , Andreas Spillner
Professional testing of software is an essential task that requires a profound knowledge of testing techniques. The International Software Testing Qualifications Board (ISTQB) has developed a universally accepted, international qualification scheme aimed at software....
Release Date 2014/03 -
Continuous Enterprise Development in Java
Author Aslak Knutsen , Andrew Lee Rubinger
Learn a use-case approach for developing Java enterprise applications in a continuously test-driven fashion. With this hands-on guide, authors and JBoss project leaders Andrew Lee Rubinger and Aslak Knutsen show you how to build high-level components, from persisten....
Release Date 2014/03 -
Beginning Oracle SQL: for Oracle Database 12c, Third Edition
Author Melanie Caffrey , Inger Jørgensen , Tim Gorman , Lex De Haan
Beginning Oracle SQL is your introduction to the interactive query tools and specific dialect of SQL used with Oracle Database. These tools include SQL*Plus and SQL Developer. SQL*Plus is the one tool any Oracle developer or database administrator can always count o....
Release Date 2014/03 -
Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities
Author Chris Lewis
When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.....
Release Date 2014/03 -
Learn BlackBerry 10 App Development: A Cascades-Driven Approach
Author Anwar Ludin
Learn how to leverage the BlackBerry 10 Cascades framework to create rich native applications. Learn BlackBerry 10 App Development gives you a solid foundation for creating BlackBerry 10 apps efficiently. Along the way, you will learn how to use QML and JavaScript f....
Release Date 2014/03 -
Beginning iOS 7 Development: Exploring the iOS SDK
Author Jeff LaMarche , David Mark , Fredrik Olsson , Jack Nutting
The team that brought you the bestselling Beginning iPhone Development is back again for Beginning iOS 7 Development, bringing this definitive guide up-to-date with Apple's latest and greatest iOS 7 SDK, as well as with the latest version of Xcode.There's coverage....
Release Date 2014/03 -
Professional Embedded ARM Development
Author James A. Langbridge
A practical Wrox guide to ARM programming for mobile devicesWith more than 90 percent of mobile phones sold in recent years using ARM-based processors, developers are eager to master this embedded technology. If you know the basics of C programming, this guide will ....
Release Date 2014/03 -
Accounting All-in-One For Dummies
Author Jill Gilbert Welytok , Tage C. Tracy , John A. Tracy , Vijay S. Sampath , Maire Loug
A one-stop accounting referencePacked with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All-in-One For Dummies is a powerful, one-stop reference.Accounting All-in-One For Dummies is a comprehensi....
Release Date 2014/03 -
Shari'ah Non-compliance Risk Management and Legal Documentations in Islamic Finance
Author Ahcene Lahsasna
A comprehensive guide to one of the key risk management issues in the expanding field of Islamic financeFor Islamic financial institutions, Sharia non-compliance is a growing and key risk that must be carefully managed. This book offers a thorough look at non-compli....
Release Date 2014/03