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Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Author David Radley , Holger Kache , Brett Hildreth , Deirdre Clyne , Jon Case , Chuck Balla
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effec....
Release Date 2014/03 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
The Privacy Engineer's Manifesto: Getting from Policy to Code to QA to Value
Author Thomas R. Finneran , Jonathan Fox , Michelle Finneran Dennedy
"It's our thesis that privacy will be an integral part of the next wave in the technology revolution and that innovators who are emphasizing privacy as an integral part of the product life cycle are on the right track." --The authors of The Privacy Engineer's Mani....
Release Date 2014/01 -
Understanding Business Statistics
Author Timothy Bergquist , Stacey Jones , Ned Freed
Written in a conversational tone, Freed, Understanding Business Statistics presents topics in a systematic and organized manner to help students navigate the material. Demonstration problems appear alongside the concepts, which makes the content easier to understand....
Release Date 2013/12 -
100% Kid: A Professional Photographer’s Guide to Capturing Kids in a Whole New Light
Author Allison Tyler Jones
Start with the kid! This sounds obvious when photographing children, but many images start with a couch in a field, or a tutu the size of Montana. What do these props have to do with the child you are photographing? In this funny and beautifully illustrated guide, p....
Release Date 2013/12 -
3ds Max in 24 Hours, Sams Teach Yourself
Author Stewart Jones
Full Color!In just 24 sessions of one hour or less, Sams Teach Yourself 3ds Max in 24 Hours will help you master Autodesk 3ds Max 2014 and use it to create outstanding 3D content for games, video, film, and motion graphics. Using this book’s straightforward, step-by....
Release Date 2013/12 -
Author Gary Jones , Gary Rosenzweig
Covers iOS 7 for iPad Air, 3rd/4th generation, iPad 2, and iPad mini Easy, clear, readable, and focused on what you want to do. Step-by-step instructions with callouts to iPad photos that show you exactly what to do. Large, full-color, close-up photos when you run i....
Release Date 2013/11 -
The Technical and Social History of Software Engineering
Author Capers Jones
“Capers Jones has accumulated the most comprehensive data on every aspect of software engineering, and has performed the most scientific analysis on this data. Now, Capers performs yet another invaluable service to our industry, by documenting, for the first time, i....
Release Date 2013/11 -
Building Valve Amplifiers, 2nd Edition
Author Morgan Jones
Building Valve Amplifiers is a unique hands-on guide for anyone working with tube audio equipment--as an electronics hobbyist, audiophile or audio engineer. This 2nd Edition builds on the success of the first with technology and technique revisions throughout and, s....
Release Date 2013/11 -
Transforming Technologies to Manage Our Information
Author William Jones
With its theme, "Our Information, Always and Forever," Part I of this book covers the basics of personal information management (PIM) including six essential activities of PIM and six (different) ways in which information can be personal to us. Part I then goes on t....
Release Date 2013/10 -
One Word That Will Change Your Life, Expanded Edition
Author Jimmy Page , Dan Britton , Jon Gordon
The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded editionOne Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity of choosing one word m....
Release Date 2013/10 -
C Programming in One Hour a Day, Sams Teach Yourself, Seventh Edition
Author Dean Miller , Peter Aitken , Bradley L. Jones
Sams Teach Yourself C Programming in One Hour a Day, Seventh Edition is the newest version of the worldwide best-seller Sams Teach Yourself C in 21 Days. Fully revised for the new C11 standard and libraries, it now emphasizes platform-independent C programming using....
Release Date 2013/10 -
The Government Manager's Guide to Project Management
Author Timothy Jacques , Jonathan Weinstein
This realistic cross-section of the project management discipline in the federal arena will help anyone leading, working on, or affecting the direction of a project team. It covers the entire scope of project management from organization to methodology, technology ....
Release Date 2013/08 -
Designing and Conducting Business Surveys
Author Diane K. Willimack , Jacqui Jones , Gustav Haraldsen , Ger Snijkers
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on....
Release Date 2013/08 -
How To Become Innovative (Collection)
Author Craig M. Vogel , Jonathan Cagan , Robert Shelton , Marc Epstein , Tony Davila
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as wel....
Release Date 2013/08 -
Learn the Art of Logic and Persuasion (Collection)
Author Leigh Thompson , Jonathan Herring
World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives. Here’s what he’s learned: the best way to get his message across is to show his techniques in action. In P....
Release Date 2013/08 -
Learn the Art of Logic and Persuasion (Collection)
Author Leigh Thompson , Jonathan Herring
The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not....
Release Date 2013/08 -
Mind Over Markets: Power Trading with Market Generated Information, Updated Edition
Author Robert B. Dalton , Eric T. Jones , James F. Dalton
A timely update to the book on using the Market Profile method to tradeEmerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, ident....
Release Date 2013/07 -
The Bank Credit Analysis Handbook: A Guide for Analysts, Bankers and Investors, 2nd Edition
Author Philippe Delhaise , Jonathan Golin
A hands-on guide to the theory and practice of bank credit analysis and ratingsIn this revised edition, Jonathan Golin and Philippe Delhaise expand on the role of bank credit analysts and the methodology of their practice. Offering investors and practitioners an ins....
Release Date 2013/06 -
Author Scott M. Hofer , Richard N. Jones , Jason Newsom
This book provides accessible treatment to state-of-the-art approaches to analyzing longitudinal studies. Comprehensive coverage of the most popular analysis tools allows readers to pick and choose the techniques that best fit their research. The analyses are illust....
Release Date 2013/06 -
Speedlights & Speedlites, 2nd Edition
Author Lou Jones
Canon Speedlites and Nikon Speedlights are small, off-camera flashguns that can provide big results - if you know how to use them properly. Acclaimed Boston photographers Lou Jones, Bob Keenan and Steve Ostrowski guide you through the technical and creative aspects ....
Release Date 2013/06 -
Author Peter Jones
The world of healthcare is constantly evolving, ever increasing in complexity, costs, and stakeholders, and presenting huge challenges to policy making, decision making and system design. In Design for Care, we'll show how service and information designers can work....
Release Date 2013/05 -
Author Peter Barnes , Jonathan Rowe
A huge part of our economy is invisible, invaluable, and under siege. "The commons" is a term that denotes everything we share as opposed to own privately. Some parts of the commons are gifts of nature: the air and oceans, the web of species, wilderness, and watersh....
Release Date 2013/04 -
Beginning EJB 3: Java EE 7 Edition
Author Chirag Rathod , Peter Zadrozny , Jonathan Wetherbee , Raghu Kodali
Targeted at Java and Java EE developers both with and without prior Enterprise JavaBeans (EJB) experience, Beginning EJB 3, Java EE 7 Edition will guide you in building enterprise software based on the latest cross-platform industry standards. Learn how to use the ....
Release Date 2013/04 -
Author Michael J. Jones
We asked over 5000 accounting lecturers what would help them teach and students learn?The results were:Help with student engagement and varying levels of ability;Real world examples to be used in class;Content to break up lectures and engage students.Accounting 3e ....
Release Date 2013/04 -
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3rd Edition
Author Jim Boykin , Kristopher B. Jones
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most ef....
Release Date 2013/04 -
Author Lynda Gratton , Kathleen M. Eisenhardt , Jon Katzenbach , Harvard Business Review
NEW from the bestselling HBR’s 10 Must Reads series.Most teams underperform. Yours can beat the odds.If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selec....
Release Date 2013/03 -
Author David Jones
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing goo....
Release Date 2013/03 -
Hadoop Real-World Solutions Cookbook
Author Jon Lentz , Brian Femiano , Jonathan R. Owens
Ever felt you could use some no-nonsense, practical help when developing applications with Hadoop? Well, you’ve just found it. This real-world solutions cookbook is packed with handy recipes you can apply to your own everyday issues.Solutions to common problems when....
Release Date 2013/02