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Bill It, Kill It, or Keep It Free?
Author Sundar Bharadwaj , Kent Monroe , Rebecca W Hamilton , Irene C.L. Ng , James C. Ander
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows ho....
Release Date 2018/11