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Author Jeffrey Babin , Shellye Archambeau , Howard L. Morgan , Leonard M. Lodish
Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sust....
Release Date 2015/07 -
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Author Shellye Archambeau , Howard L. Morgan , Leonard M. Lodish
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.–Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victor....
Release Date 2007/03