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Understanding China's Next Wave of Innovation
Author Wei Wei , George S. Yip , Mark J. Greeven
A few Chinese companies recently have challenged the R&D strategies of foreign companies and offered lessons on how to make ideas commercially viable. But another, less obvious force to be reckoned with in China are the thousands of innovative companies that are qu....
Release Date 2019/04 -
The New Mission for Multinationals
Author Jonathan Doh , George S. Yip , Yadong Luo , U. Srinivasa Rangan , Pankaj Ghemawat , K
Not long ago, many observers worried that ever-expanding multinationals — many of which had revenues exceeding the gross domestic products of smaller countries — were going to take over the world. But as globalization marches onward, pow....
Release Date 2015/07