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Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
A New Vision for Personal Transportation
Author Frank Piller , Frank T. Piller , Wolfgang Gruel
The authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models — and fundamentally change the way we travel. Show and hide more
Release Date 2016/01