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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
Author Ken Burbary , Chuck Hemann
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marke....
Release Date 2018/05