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The Experience Economy, With a New Preface by the Authors
Author James H. Gilmore , B. Joseph Pine II
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where bu....
Release Date 2019/12 -
The Experience Economy, Updated Edition
Author James H. Gilmore , B. Joseph Pine II
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and rea....
Release Date 2011/07