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Integrated Marketing Communication: Pentacom, 4/e, 4th Edition
Author Décaudin Jean-Marc , Muneesh Muneesh , Abbo Marie-Hélène , Malaval Philippe
Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. The title of the book includes the word 'Pentacom' as it focuses on five major categories of communications (B-to-C, B-to-B, internal, financial and corp....
Release Date 2015/04