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Book Description

What you'll learn—and how you can apply it



Organizational silos prevent alignment. Aligned organizations instead work across functional boundaries. They have a relentless focus on doing whatever it takes to ensure their constituents have great experiences.



The purpose of mapping experiences isn’t just to create a diagram; it’s engage your team in a conversation. Facilitating that conversation is necessarily a part of the process.



This lesson is for you because…

  • It will show you how to make the insight in your diagram actionable. Answers don’t magically fall out of the map—you have to elicit them from your team through building a shared reality. You’ll learn why facilitation is as important as creating a diagram and how to lead team successfully through a mapping workshop.


Prerequisites

  • Should be interested in mapping or have a mapping effort coming up


Materials or downloads needed

  • None

Table of Contents

  1. Align: Designing Value
    1. Empathize
      1. Understand
      2. Assess
      3. Identify Opportunities
    2. Envision
      1. Ideate
    3. Evaluate
      1. Prioritize
      2. Articulate
      3. Test
    4. Plan Experiments
    5. Summary
    6. Further Reading