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From Incremental to Exponential

Author Vivek Wadhwa , Ismail Amla , Alex Salkever
Release Date: 2020/10/01
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Book Description

“This timely book reminds us that innovation is agnostic about where it's created.”
—Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. Introduction: The Golden Age of Innovation Is Now
  8. Part I: Why Exponential Disruptions Are Happening More Quickly and More Often
    1. 1. The Technological Basis of Breakthrough Disruption
    2. 2. The Unexpected Consequences of Advancing Technologies
    3. 3. The Old Innovator’s Dilemma versus the New Innovator’s Dilemma
  9. Part II: Why Top-Down Innovation Efforts Usually Fail
    1. 4. False Assumptions, Broken Models, Wasted Effort
    2. 5. The Rules of the Game Have Changed in Critical Ways
    3. 6. What Has Not Changed
    4. 7. The Eight Deadly Sins That Disable Change Efforts
  10. Part III: Ways to Build Innovative, Exponentially Developing Companies
    1. 8. “Don’t Buy This Jacket”: Subverting Retail Expectations
    2. 9. Platform Technologies and Marketplaces
    3. 10. How to (Dis)organize for Innovation
    4. 11. The Tactics of Innovative Companies
    5. 12. Change Management and Company Culture: An Innovation Manifesto
    6. 13. How to Recognize and Use the Strengths of Incumbency
    7. 14. From Dinosaurs to Eagles: Four Case Studies
    8. 15. Innovation Management in Government
    9. Conclusion: You Can’t Ignore It; How Can You Embrace It?
  11. Notes
  12. Acknowledgments
  13. Index
  14. About the Authors