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PART II: The Commercial Playbook
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PART II: The Commercial Playbook
by Jeffrey P. Pritchett, George B. Bradt
The Merger & Acquisition Leader's Playbook
COVER
TITLE PAGE
COPYRIGHT
ACKNOWLEDGMENTS
EXECUTIVE SUMMARY
PART I: The Strategic Playbook
PART II: The Commercial Playbook
PART III: The Operational Playbook
PART IV: The Financial Playbook
PART V: The Governance Playbook
PART VI: The Organizational Playbook
PART VII: The Change Management Playbook
PART VIII: Prototypical Order
ABOUT THE AUTHORS
GUEST CONTRIBUTORS
BIBLIOGRAPHY
INDEX
END USER LICENSE AGREEMENT
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CHAPTER 4: Innovation: A Fundamental Strategic Choice
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CHAPTER 5: Organic Revenue Growth: So Valuable
PART II
The Commercial Playbook
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