Abstract

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win–win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization. We offer chapters organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.

Keywords

sustainability, sustainable business, green business, strategy, strategic management, climate change, greenhouse gas, carbon emissions