Contents

Chapter 1 Introduction

Chapter 2 Outliers from a Theoretical and Methodological Perspective

Chapter 3 Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy

Chapter 4 Fondia: “We Law Your Business”

Chapter 5 A Quirky Way to Product Innovation

Chapter 6 Grow VC Group

Chapter 7 Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform

Chapter 8 Made in the Future: Shapeways’ Manufacturing Model

Chapter 9 “One Size Does Not Need to Fit All”—Nor1 eStandby Upgrade Solution

Chapter 10 Sculpteo: A Factory in the Cloud for the 3D Printing Revolution

Chapter 11 BUG: Friendly Wasps for Pest Control in Farming

Chapter 12 BioCurious: The Curious Case of the Community Biotech Laboratory

Chapter 13 TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network

Chapter 14 Gengo: Winning in Translation Through Crowdsourcing

Chapter 15 Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time

Chapter 16 Kaggle: Getting Quant Brains to Play Data Games

Chapter 17 MakieLab: Custom-Made, Born-Digital Toys

Chapter 18 ZenRobotics: Riveting Robots to Reduce and Recycle

Chapter 19 Spire: Launching Crowdfunding Beyond Earth

Chapter 20 Organovo: Leaving 3D Bioprints for Others to Follow

Chapter 21 Power to the People: Participant-Driven Health Research at Genomera

Chapter 22 Robin Hood: The Merry Adventures of an Asset Management Cooperative

Chapter 23 Bang & Olufsen: Modulating Strategic Renewal Through Innovation and Organizational Design

Chapter 24 Outlook for the Strategist

Reference Summary on Outliers

Authors and Contributors

References

Index

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