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Reference Summary on Outliers
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Reference Summary on Outliers
by Michael Gibbert, Liisa VÄlikangas
Strategic Innovation: The Definitive Guide to Outlier Strategies
About This eBook
Title Page
Copyright Page
Praise for Strategic Innovation
Dedication Page
Contents
1. Introduction
For the Strategists Reading This Book
Introduction
Recognizing and Acting on Strategic Novelty (Before Everyone Else Does)
Learning from Outliers and Benefitting from Their Strategic Novelty
A Methodology with Tools
1. Identify the WOW
2. Execute the SO WHAT
3. Amplify the OOMPH
Punching Above One’s Weight: Strategy Amplification
2. Outliers from a Theoretical and Methodological Perspective
Outliers from a Theoretical Perspective
Outliers and Management Research
Toward an Outlier Inclusive Understanding of Knowledge
Outliers from a Methodological Perspective
Outliers Versus Deviant Case: Why Extreme Performance Isn’t Enough
Sampling Approach and Research Design
3. Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy
1. WOW!
2. So What?
3. OOMPH!
How to OOMPH? Use Amplification Strategies!
Inclusiveness/Openness
Radical Cost Reductions
Modularization
Massive Search Strategies
(Re)Combination of Adjacent Ideas
The Courage to Experiment and Learn
Cases
4. Fondia: “We Law Your Business”
WOW: From Hourly Billing to the Fixed Fee
OOMPH: Virtual Tools for Legal Support
Avoiding Disputes and Legal Risks: the “Make Law Not War”
Open Culture and Shareholding Structure
Outlook
From the Perspective of Dr. Liisa Välikangas, Professor-in-Residence at Fondia
On Work, Resilience, and Legal Environment
5. A Quirky Way to Product Innovation
SO WHAT?—Why Should We Care About Quirky?
WOW: What Is Unique About Quirky’s Inclusive Product Innovation
Rewarding Community Engagement
Manufacturing and Retail
Alliance with GE
WINK as New Stand-Alone Business of Quirky
OOMPH: Extending Alliances Through “Powered-by-Quirky”
Outlook: Quirky’s Inclusiveness Strategy
From the Perspective of Inês Peixoto, a Member of the Quirky Inventor Community
6. Grow VC Group
OOMPH: Bigger Money, Bigger Data, Bigger Regulation
7. Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform
Context
WOW: Photography for Everyone—Everyone’s a Photographer
Strategies: SO WHAT Makes Scoopshot Worth a Shot?
How Is Scoopshot a Positive Outlier?
Challenges
Outlook
From the Perspective of Lakshmi B. Nair, a Scoopshooter
From a User’s Perspective
From an External Commenter’s Perspective
8. Made in the Future: Shapeways’ Manufacturing Model
WOW: Affordable Manufacturing on Demand
SO WHAT: Shorter Time to Market, Iteration on-the-Fly, and Customization
Lowering Barriers for Independent Small Businesses
OOMPH: Development and Growth
Challenges
Outlook: Shapeways as an Alternative to Mass Manufacturing
From the Perspective of Pekka Salokannel, Designer and Entrepreneur
Transcribed verbatim from an interview by Inês Peixoto on December 4, 2014
9. “One Size Does Not Need to Fit All”—Nor1 eStandby Upgrade Solution
WOW: Nor1—How Did It All Start?
OOMPH: Don’t Leave Money on the Table—Upsell!
Nor1 eStandby Upgrade Technology—the Outstanding Effects of a Standby Buying Process
The Safety Net
The House Balancer
The Market Tester
The Feature Monetizer
Strategies—How Does It Work Exactly?
OOMPH: Right Offer, for the Right Price, at the Right Time, and for the Right Person
PRiME—the Right Offer for the Right Guest at the Right Price
eStandby Upgrade—Benefits
Challenges and Conclusion
From the Perspective of Mario Bellinzona, Senior Vice President, EMEA, Nor1
10. Sculpteo: A Factory in the Cloud for the 3D Printing Revolution
WOW: Cloud-Based Software Platform Underlies the Manufacturing Service
OOMPH: Supporting Designers in Developing Capabilities for 3D Printing
Challenges
Outlook: Sculpteo and the Digital Factory of the Future
11. BUG: Friendly Wasps for Pest Control in Farming
Going Back and Toward the Future in Biological Pest Control
WOW: How Parasitic Wasps Control Insect Pests Naturally
OOMPH: BUG Scales Up Natural Processes for Pest Control
SO WHAT? Radical Cost Reduction in Pest Control
How BUG Is Different from Incumbents
Challenges
Outlook: BUG’s Biomimicry for Radical Cost Reduction
From the Perspective of Heraldo Negri de Oliveira, Co-Founding Partner and Director of Production, BUG
12. BioCurious: The Curious Case of the Community Biotech Laboratory
SO WHAT Makes BioCurious Special?
How Is It Different from Incumbents?
The Challenges of Novelty
OOMPH: Curiosity Beyond Bio
From the Perspective of Tito Jankowski, Co-Founder, BioCurious
13. TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network
Following the “TaskRabbit”—How Does It Work?
WOW: From Hired Hands to Peer Labor?
SO WHAT: How Is TaskRabbit Different from Other Job Agencies?
Challenges
Outlook
From the Perspective of Lakshmi B. Nair and Inês Peixoto, Unaffiliated “Taskers”
14. Gengo: Winning in Translation Through Crowdsourcing
WOW: Crowd-Based Translation Services
Strategies
How Does Gengo Translate Their Vision into Reality?
OOMPH: Gengo as a Recruiter
Gengo as an Open Data Source
Gengo as Symbiotic Company
Gengo’s Quality Policy
SO WHAT Is Gengo Translating Next?
Challenges
Outlook
From the Perspective of Nozomi Umenai, Marketing Manager, Gengo
15. Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time
WOW: Human Intelligence in Digitizing Paper-Based Content
SO WHAT: Breaking Down Routine Work into Distributed Microtasks
Standardizing Microtasks Enables Quality Assurance and Scalability
OOMPH: Microtask’s Turn-Key Crowdwork Services for Businesses
DigiTalkoot: An Experiment in the Gamification of Crowd Labor
Challenges
Outlook
16. Kaggle: Getting Quant Brains to Play Data Games
Context
WOW: How Does Kaggle Handle the Boggle?
SO WHAT Makes Kaggle a Positive Outlier?
Kaggle as a Marketplace
Kaggle as a Benchmark
Kaggle as a Job Market/Recruiting Platform
Kaggle Compared to Adjacent Companies
Kaggle as a New Corporate Style
OOMPH: Kaggle as a Crowdsourcing Venue
Challenges
Outlook
From the Perspective of Harikesh Nair, Professor of Marketing, Stanford Graduate School of Business
From an Interview by Dr. Markus Paukku, January 27, 2015
From the Perspective of Milena Mend, a Student of Organization and Culture at the University of St. Gallen, on Imaginary Futures
What Will Crowdsourcing Be Like in 2025? And Which Implications Can We Derive for Today?
Jump in Time
17. MakieLab: Custom-Made, Born-Digital Toys
WOW: Customized Toys, Manufactured on Demand
Blending Digital and Physical in the Business of Toys and Games
SO WHAT: How Are Makies Different from Existing Customized Dolls?
How Is MakieLab Different from Incumbents in the Toy Industry?
Challenges
Outlook
From the Perspective of Alice Taylor, Co-Founder and CEO, MakieLab
18. ZenRobotics: Riveting Robots to Reduce and Recycle
WOW: Robots Sorting Our Trash
SO WHAT: Robotics to the Rescue? How Does ZenRobotics Operate?
How Is ZenRobotics a Positive Outlier?
Challenges
Outlook
From the Perspective of Tomi Laamanen, Professor of Strategic Management, University of St. Gallen
19. Spire: Launching Crowdfunding Beyond Earth
WOW: Satellites for Mr. and Mrs. Brown
WOW: How Did Spire Launch Itself into the Space?
SO WHAT Makes Spire a Positive Outlier?
Spire as a Data Company
Spire as a Business
Spire as an Employer
Spire When Compared to Similar Companies
Challenges
Outlook
From the Perspective of Eric Nowak, Professor of Financial Management and Accounting, Università della Svizzera italiana, and Swiss Finance Institute
SPIRE—Crowdfunding as a Success Factor to Shake Up a Sleeping Market
20. Organovo: Leaving 3D Bioprints for Others to Follow
WOW: Digitally Printed Organs on Demand, or Bioprinting Tissues in Their Own Image
SO WHAT Makes Organovo the Fittest?
Organovo When Compared to Human Donors
Organovo When Compared to Traditional Models
Organovo as the Future
Challenges
Outlook
From the Perspective of Michael Renard, Executive Vice President of Commercial Operations, Organovo
21. Power to the People: Participant-Driven Health Research at Genomera
How Does Genomera’s Research Platform Work?
WOW: Participant-Driven Health Research
SO WHAT: Cost Compression in Health Research
How Genomera Is Different from Incumbents
Challenges
Outlook
From the Perspective of Dr. Markus Paukku, a Study Participant
22. Robin Hood: The Merry Adventures of an Asset Management Cooperative
WOW: Robin Hood and the Parasite Algorithm
Robin Hood and the Profit Allocation Structure
SO WHAT Makes Robin Hood a Positive Outlier?
Challenges
Outlook
From the Perspective of Dr. Liisa Välikangas, Board Member, Robin Hood Minor Asset Management (with Comments from Dr. Akseli Virtanen)
Becoming Robin Hood and Its Minor Implications
23. Bang & Olufsen: Modulating Strategic Renewal Through Innovation and Organizational Design
Strategies
WOW: How to Continually Renew for Success in a Fast-Moving Industry?
The Enduring History of B&O
How Is B&O a Positive Outlier?
A Look from Within
What Next?
SO WHAT: Comparison with Other Companies (Incumbents and Adjacents)
Challenges
Outlook
From the Perspective of Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School
Changing the Business Model of Bang & Olufsen
Bang & Olufsen: Icarus in Jutland?
The Innovation Process in a Small Company
Coda
24. Outlook for the Strategist
Toward Strategic Resilience: Learning from Strategic Novelty (or What Is About to Leap at You)
Emergent Outlier-Incumbent Arenas
Strategic Resilience, or Learning from Things That Have Not Yet Happened
Reference Summary on Outliers
Authors
Contributors
References
Index
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