About the Authors
Liz Kao: Liz was an enthusiastic early adopter of the Software-as-a-Service (SaaS) model and has been using Salesforce for more than a decade. An early employee of Salesforce.com, she built Salesforce-centric solutions for both external clients and internal teams, including launching over one-third of the original applications on the AppExchange. Combined with a background in sales and marketing, she blends a hands-on perspective of business needs with using Salesforce (and now, other cloud products) to build solutions that scale. A veteran of the enterprise software industry, Liz lives in San Francisco. When she isn’t busy keeping up with the latest enterprise software cloud products and features, she’s enjoying all the culinary delights and Internet-signal-free natural surroundings of Northern California.
Jon Paz: Jon, a Salesforce consultant, has worked with enterprise clients to deliver world-class solutions to perplexing business challenges. Previously, he worked as an editor for a major international organization. After working with various clients and industries to implement cloud technologies, Jon has witnessed the transformative value of the product. He is an avid globetrotter, can talk to you about your business in five different languages, and is a staunch advocate for the legalization of unpasteurized cheeses!
Dedication
To friends, family, and former co-workers who have supported me in this journey since the first edition. Thank you for your wisdom, insights, patience, and laughter every step of the way.
—Liz Kao
To my family, friends, and those who blur the line between the two. Thanks for putting up with me through the writing process, all the way to the finish line.
—Jon Paz
Authors’ Acknowledgments
Our most sincere thanks go out to family and friends, as well as anyone who has supported us throughout this not-so-insignificant endeavor. Thank you to Amy Fandrei and Elizabeth Kuball, as well as the greater Wiley team that helped make this idea a reality. We certainly could not have done any of it without your support, flexibility, and positive attitude. And finally, thanks to the innovators and evangelists at Salesforce.com. You made enterprise software applications fun to write about (we’re serious!), and your continuous innovation over the years keeps us eager to spread the good news of your products to the rest of the world.
Publisher’s Acknowledgments
Acquisitions Editor: Amy Fandrei
Project Editor: Elizabeth Kuball
Copy Editor: Elizabeth Kuball
Technical Editor: Michael Wicherski
Editorial Assistant: Matthew Lowe
Sr. Editorial Assistant: Cherie Case
Production Editor: Siddique Shaik
Cover Image: TCS Created/Wiley Owned