- Cover
- Cover
- Introduction
- Part 1: Introducing Salesforce
- Part 2: Understanding Salesforce Features
- Part 3: Closing More Deals with Sales Cloud
- Part 4: Providing Support with Service Cloud
- Part 5: Generating Demand with Marketing Cloud
- Part 6: Mastering Basic Salesforce Administration
- Part 7: Measuring Overall Business Performance
- Part 8: The Part of Tens
- Chapter 25: Ten Ways to Drive More Productivity
- Chapter 26: Ten Keys to a Successful Implementation
- Identifying Your Executive Sponsor
- Building Your Project Team
- Evaluating Your Processes
- Gathering Requirements
- Defining Your Scope and Prioritizing Initiatives
- Modeling Salesforce to Your Business
- Customizing for User Relevance
- Importing Clean Data
- Building a Comprehensive Training Plan
- Connecting with Peers
- About the Authors
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Part 5
Generating Demand with Marketing Cloud
IN THIS PART …
Manage marketing campaigns in Salesforce using the company’s Campaign record.
Design a campaign from scratch, to track the various life cycle stages that make sense for your business.
Build a target list based on names already in Salesforce, or even those from purchased lists.
Manage your marketing materials within Salesforce.
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