Praise for Rocket

“Whether you work with an apostle brand or are falling victim to ‘schismogenesis,’ Rocket will help guide you toward the critical factors that cause apostle brands to stand out and thrive. The authors illustrate the necessary traits to build, maintain, and grow successful brands. Very interesting and practical stories covering some of the best brands in the world. A great read for anyone building a brand.”

—Bob Carter, Senior Vice President–Automotive Operations, Toyota

“Rocket is an extraordinary book. The book tells the stories and secrets of so many successful companies. The ‘secrets’ are fascinating and extremely thought-provoking. Rocket emphasizes the values of integrity and human dignity; values which we consider to be the keystones of our operations.”

—Brunello Cucinelli, Founder and CEO, Brunello Cucinelli

“A powerful book that offers the keys to growth—deep insight into consumer behavior, stories that energize and excite. A primer for marketers, innovators, and change agents. Rocket can help you open doors and drive growth.”

—John Mackey, Co-CEO and Cofounder, Whole Foods

“Much has been written about Four Seasons’ legendary service model and the 40,000-plus people that bring it to life every day, but Rocket: Eight Lessons to Secure Infinite Growth takes a unique approach. By exploring our deep commitment to employees within the context of growth, Rocket shows exactly how a passionate team of employees can transform any brand and position it for success. Rocket is an essential read for any business leader focused on long-term growth.”

—Isadore Sharp, Founder and Chairman, Four Seasons Hotels and Resorts

“Engaging and clever lessons that can be applied in any business.”

—Tony Hsieh, CEO, Zappos.com, Inc., and New York Times bestselling author of Delivering Happiness

“Powerful stories from real people who are delivering extraordinary results. Practical ideas that can be implemented immediately. If you have one business book to read this year, this is the one!”

—Irene Rosenfeld, Chairman and CEO, Mondelez International

“A compelling blueprint for realizing your full potential. A superb guide for reimagining your approach to driving growth.”

—Douglas R. Conant, Founder, ConantLeadership; Chairman, Avon Products; and former President and CEO, Campbell Soup Company