A business book with a fable; why read it?

‘Interesting', you may think (or not!) — ‘what's that all about?'. Let me introduce you to On Purpose, a book of three parts: The Fable (Back to School); the Manifesto; and PLOT, the business book.

Sometimes going back and seeing things the way we did when we were children helps us to clarify what's really important and why. The fable takes you on the journey of a teacher setting her Grade 3 students the assignment of building a bank. Along the way a diverse group of eight-year-olds learn important lessons about ethics and humanity and how these values need to be woven into the organisations of our future.

The second part of the book is the bridge between the fictitious and the future. Aptly titled, the Manifesto is a declaration of intentions. It unpacks the intentions of On Purpose and its fable in preparation for practical application in your business, and potentially your life — bringing intentions to the front of the classroom.

The third part of the book is the practical application — showing how great businesses PLOT their success by linking Purpose, Leadership, Operations and Technology. At the end of this book you will understand the importance of making purpose the driver of your organisation, and be able to practically monitor your progress through the purpose-led PLOT Framework.

On Purpose is a book to act on.

The Fable (Back to School)

Many years ago I realised that I was a storyteller — at home, at work, ...