Preface

Are you ready to reignite growth in your business? Are you willing to take bold new action to attract better people and win more profitable customers?

If so, where can you go for unbiased advice? The challenge for most leaders today is finding practical, down-to-earth coaching on the strategies and actions necessary to grow your company quickly and efficiently—without the opaque philosophy and clever but useless sound bites that most consultants will give you.

In this book, you will find brilliantly easy, battle-tested ways to think about every step of the process of supercharging growth in your organization in just the right sequence. Without hype or academic complexity, you’ll see exactly what needs to be done and how to do it, and gain a whole new perspective on your future.

In seven fundamental steps, business growth experts Mark Thompson and Brian Tracy will help you and your team develop sustainable strategies for attracting great customers and recruiting better leaders to serve them. You will explore the subtleties of creating more useful plans that have worked for other great managers and entrepreneurs.

You’ll see just how easily you can create or destroy a lasting customer experience and discover how to set better priorities in your business in just the areas that matter most to your customers.

Most important, Now, Build a Great Business! offers seven deceptively simple questions to ask yourself and your team. If taken to heart, these questions can save you substantial time, money, and heartache. They could make or break your business.

Most leaders don’t realize soon enough that the most critical time to explore these issues—and to grow your company and career—is when the world appears to be spinning apart. It is when competitors are struggling to keep pace with rapid changes that the greatest opportunities emerge and, in many cases, the most profitable and longest lasting organizations get their groove back or find their mojo. Right now is the best time ever for you to set yourself apart.

This book is designed to help you address the questions that matter most to the future of your business—and to your own ultimate success.

What are you waiting for? Now, Go Build a Great Business!

Marshall Goldsmith
New York Times bestselling author of Mojo and What Got
You Here Won’t Get You There, and one of the Forbes
“top 50 business thinkers in the world”