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Marketing in the Public Sector
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Marketing in the Public Sector
by David J. Reibstein, Nancy Lee, Larry Light, Paul W. Farris, Joan Kiddon, Philip
Marketing Strategy from the Masters (Collection)
Title Page
Copyright Page
Marketing in the Public Sector
Marketing Metrics
Six Rules for Brand Revitalization
FT Press
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Praise for Marketing in the Public Sector
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Copyright
Marketing in the Public Sector
A Roadmap for Improved Performance
Philip Kotler
Nancy Lee
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