Don’t forget to check out other books from Business Expert Press:

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Export Marketing Strategy

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Daekwan Kim

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A Primer on Corporate Governance

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Developing Winning Brand Strategies

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A Leader’s Guide to Knowledge Management

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JoAnn L. Girard

Conducting Market Research for International Business

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Gary Knight

John Riesenberger

Attila Yaprak

Knowledge Management: Begging for a Bigger Role

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Developing Employee Talent to Perform

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10 Keys to Survival and Success When Interviewing and on the Job

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Growing Your Business

Robert A. Baron and Scott Shane

Managing Your Intellectual Property Assets

Scott Shane

Building Strategy and Performance Through Time

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An Executive’s Primer on the Strategy of Social Networks

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An Executive’s Guide for Moving From U.S. GAAP to IFRS

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Internet Marketing for Entrepreneurs

Susan Payton

Sustainable Business: An Executive’s Primer

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Sandra Edwards, Ph.D

Born Global Firms: A New International Enterprise

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Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

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Conscious Branding

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The Small Business Controller

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Decision Support Basics

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Sustainability Reporting

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Emerging Trends, Threats, and Opportunities in International Marketing

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Managing International Business in Relation-Based versus Rule-Based Countries

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Business Planning and Entrepreneurship

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Sales and Market Forecasting for Entrepreneurs

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Sales and Market Forecasting for Entrepreneurs

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A Primer on Negotiating Corporate Purchase Contracts

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Strategic Planning: Fundamentals for Small Business

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Achieving Excellence in Management: Identifying and Learning from Bad Practices

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A Strategic and Tactical Approach to Global Business Ethics

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An Overview of the Public Relations Function

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Brad Rawlins

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Blind Spots, Biases, and Other Pathologies in the Boardroom

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Katharina Pick

Positive Management: Increasing Employee Productivity

Jack H. Walters


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