THE ARTFUL CRITIQUE

Consider the alternative. An artful critique can be one of the most helpful messages a manager can send. For example, what the contemptuous vice president could have told the software engineer – but did not – was something like: “The main difficulty at this stage is that your plan will take too long and so escalate costs. I’d like you to think more about your proposal, especially the design specifications for software development, to see if you can figure out a way to do the same job more quickly.” Such a message has the opposite impact of destructive criticism: instead of creating helplessness, anger, and rebellion, it holds out the hope of doing better and suggests the beginning of a plan for doing so.

An artful critique focuses on what a person has done and can do rather than reading a mark of character into a job poorly done. As Larson observes, “A character attack – calling someone stupid or incompetent – misses the point. You immediately put him on the defensive, so that he’s no longer receptive to what you have to tell him about how to do things better.” That advice, of course, is precisely the same as for married couples airing their grievances.

And, in terms of motivation, when people believe that their failures are due to some unchangeable deficit in themselves, they lose hope and stop trying. The basic belief that leads to optimism, remember, is that setbacks or failures are due to circumstances that we can do something about to change them for the better.

Harry Levinson, a psychoanalyst turned corporate consultant, gives the following advice on the art of the critique, which is intricately entwined with the art of praise:

•Be specific. Pick a significant incident, an event that illustrates a key problem that needs changing or a pattern of deficiency, such as the inability to do certain parts of a job well. It demoralizes people just to hear that they are doing “something” wrong without knowing what the specifics are so they can change. Focus on the specifics, saying what the person did well, what was done poorly, and how it could be changed. Don’t beat around the bush or be oblique or evasive; it will muddy the real message. This is an “XYZ” statement: say exactly what the problem is, what’s wrong with it or how it makes you feel, and what could be changed. “Specificity,” Levinson points out, “is just as important for praise as for criticism. I won’t say that vague praise has no effect at all, but it doesn’t have much, and you can’t learn from it.⁷

•Offer a solution. The critique, like all useful feedback, should point to away to fix the problem. Otherwise it leaves the recipient frustrated, demoralized, or demotivated. The critique may open the door to possibilities and alternatives that the person did not realize were there, or simply sensitize her to deficiencies that need attention – but should include suggestions about how to take care of these problems.

•Be present. Critiques, like praise, are most effective face-to-face and in private. People who are uncomfortable giving a criticism – or offering praise – are likely to ease the burden on themselves by doing it at a distance, such as in a memo. But this makes the communication too impersonal, and robs the person receiving it of an opportunity for a response or clarification.

•Be sensitive. This is a call for empathy, for being attuned to the impact of what you say and how you say it on the person at the receiving end. Managers who have little empathy, Levinson points out, are most prone to giving feedback in a hurtful fashion, such as the withering put-down. The net effect of such criticism is destructive: instead of opening the way for a corrective, it creates an emotional backlash of resentment, bitterness, defensiveness, and distance. Levinson also offers some emotional counsel for those at the receiving end of criticism. One is to see the criticism as valuable information about how to do better, not as a personal attack. Another is to watch for the impulse toward defensiveness instead of taking responsibility. And, if it gets too upsetting, ask to resume the meeting later, after a period to absorb the difficult message and cool down a bit. Finally, he advises people to see criticism as an opportunity to work together with the critic to solve the problem, not as an adversarial situation.