CRASH COURSE for ENTREPRENEURS
Many novice entrepreneurs have little more than a brilliant idea and a pocketful of ambition. They want to know Now what? This 12-title series tells exactly what you must know, in simple terms, using real-world examples. Each two-hour read walks you through a key aspect of being an entrepreneur and gives practical, seasoned, reader-friendly advice.
Whether your dream business is dog walking or high-tech invention, home-based or web-based, these books will save you time and trouble as you set up and run your new company. Collectively, these three young Florida-based serial entrepreneurs have successfully started seventeen new companies across a broad range of sectors and frameworks, including finance, international sourcing, medical products, innovative dot-com initiatives, and traditional brick-and-mortar companies.
A Crash Course for Entrepreneurs—From Expert Business Advice
Starting a Business – Everything you need to build a new business, starting from scratch.
Sales and Marketing – Solid guidance on successfully developing and promoting your business and its brand.
Managing Your Business – Proven techniques in managing employees and guiding your business in the right direction.
Business Finance Basics – Tax tips, funding resources, money management, basic accounting, and more!
Business Law Basics — A must-know overview on types of businesses, risks and liabilities, required documents, regulatory requirements, and the role of a business attorney. Co-Author: Mark R. Moon, Esq.
International Business Basics — A solid read covering the key issues and actions you must consider to succeed in doing business abroad. How to choose a target market, define opportunities and risks, fund and grow it, and make your global business thrive.
Business Plan Basics — The quality of thinking and planning in your business plan is critical to your start-up’s success. Learn how to build a great one and see samples of excellence.
Time and Efficiency – Wheel-spinning is the most destructive force in business. Make the most of your time to maximize income and motivate employees.
Franchising — A how-to guide for buying and running a franchise business.
Supplemental Income — Can’t commit full time? No problem! Here’s how to make extra money in your spare time.
Social Media — This rapidly-growing networking and advertising medium is changing the world. Here’s how to use it to grow your business.
Web-Based Business — The biggest, most valuable companies out there today are Internet businesses. Here’s why, and how you can build one yourself.
Paperback and eBook format available. 160 or 192 pages, 6 ½” × 9” (16.5 × 23 cm), US$18.95, with extensive glossary and index.