Contents
Foreword to the Updated and Expanded Edition
Preface: What’s Past Is Prologue
Introduction: The Wizard of Aaahs
The Mission-Critical Presentation
A New Approach to Presentations
Chapter One. You and Your Audience
The Problem with Presentations
Persuasion: Getting from Point A to Point B
Chapter Two. The Power of the WIIFY
The Danger of the Incorrect “You”
Chapter Three. Getting Creative: The Expansive Art of Brainstorming
Managing the Brainstorm: The Framework Form
Brainstorming: Doing the Data Dump Productively
Chapter Four. Finding Your Flow
Which Flow Structure Should You Choose?
Guidelines for Selecting a Flow Structure
Chapter Five. Capturing Your Audience Immediately
Tell ’em What You’re Gonna Tell ’em
Winning Over the Toughest Crowd
Chapter Six. Communicating Visually
Chapter Seven. Making the Text Talk
Crafting the Effective Bullet Slide
Minimize Eye Sweeps with Parallelism
Chapter Eight. Making the Numbers Sing
Typography in Numeric Graphics
Chapter Nine. Using Graphics to Help Your Story Flow
Graphics and the 35,000-Foot View
Chapter Ten. Bringing Your Story to Life
Verbalization: The Special Technique
Chapter Eleven. Customizing Your Presentation
The Illusion of the First Time
Gathering Material for Customization
Chapter Twelve. Animating Your Graphics
Microsoft PowerPoint 2003 and 2007
Chapter Thirteen. The Virtual Presentation
How the Virtual Presentation Works
Preparing for Your Virtual Presentation
Connecting with Your Invisible Audience
Creating a Winning Virtual Presentation
The Future of the Virtual Presentation
Chapter Fourteen. Pitching in the Majors
End with the Beginning in Mind
Appendix A. Tools of the Trade