Afterword:
Where to Go from Here?
IT MAY BE SAFE TO ASSUME that if you’ve just finished reading this book, you are one of two types of individuals. The curious reader may have been interested in learning how a potentially successful business could be envisioned, created and then finally launched to compete in a foreign market. For curious readers, these pages may have even sparked your imagination about becoming an international entrepreneur one day.
The serious reader may have chosen to read our book because he or she may have already decided to become a global entrepreneur. Or perhaps, you’ve launched your business, and now additional tools, expert guidance, and real-world examples of international business issues are vital to your success.
Curious or serious, we hope that everyone who has read this sixth volume of our series found the material worthy of your time. Regardless of how or why you found us, we are glad you did.
For the three of us who founded the Expert Business Advice website, and for Mark Moon in his legal practice, and Kate Scribner in her international business, the philosophy is simple:
• Create material of substance and value that can continue to be expanded indefinitely for the benefit of the reader, the customer, and the business professional
• Deliver the best possible ideas, resources and guidance to those who seek it
• Take ownership of our work, stand by it, and be proud of it
Developing this material from several points of view and delivering it to people from diverse backgrounds and with multiple levels of experience was crucial for us. In fact, it was the only way we could imagine doing it.
Simply put, our goal with this series shares the same vision as Expert Business Advice’s slogan: “Experts Create | We Deliver | You Apply.”