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Chapter I: Getting Started
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Chapter I: Getting Started
by Scott L. Girard
International Business Basics
Cover Page
Title Page
Copyright Page
Dedication
Contents
Foreword
Introduction
Chapter I: Getting Started
The Case for Going International
How to Do Your Homework, and Who Can Help
Market Research and Data Collection
What Model Works for Me?
Making the Most of Others’ Expertise: Agents, Brokers, Consultants and Reps
International Business Do’s and Don’ts
Networking and Other Informal Resources
Trade Fairs, Conferences and Other Events
Tech Tools to Shrink the Distance
Identifying Customer Trends with a Global Perspective
Facts and Rules
Working Through Your International Business Plan
Chapter II: Legal Issues
Loading Up Your Legal Toolbox
Treaties 101
Tariffs and Quotas and Trade, Oh My!
Immigration Issues
Immigration: Opportunities and Challenges
Chapter III: Financials
Finding Money Abroad
Moving Money Across Borders
Currency Fluctuations and Cures
Making Sure You Get Paid, Protecting What’s Yours
Subsidies, Incentives and Other Start-Up Support
Bribes and Black Money
Taxes and Regulations at Home and Away
Nationalization of Businesses
Chapter IV: Marketing and Sales
Will They Like Me?
Brand, Language, Color and Market Dress in Target Markets
Localization vs. Straightforward Import/Export
Building a Brand and Making It Work
Pricing and Business Models
Chapter V: Logistics, Travel
When to Go There, When Not
Delivery Systems and Processes
Chapter VI: Feet on the Ground and Human Resources
Who Runs the Show?
Managing at a Distance
Afterword: Where to Go from Here?
Acknowledgements
Glossary
Resources
Index
About the Authors
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Introduction
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The Case for Going International
C
HAPTER
I
Getting Started
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