Contents
Foreword
Acknowledgments
Introduction
Chapter 1 Building Values
Chapter 2 The MBA’s Guide to the Olympics
Chapter 3 Accelerating Success: Olympic Sports Put Talent to Work
Chapter 4 Jumping Hurdles
Chapter 5 From Rio to Tokyo—Charting a New Course
Chapter 6 The Media Is the Message
Chapter 7 Get Set for 2030
Key Terms
About the Author
Index