About the Author

In the first few decades of his career, David Remund designed and managed corporate-wide strategic communications programs for Bank of America, Principal Financial Group, and multiple divisions of Wells Fargo & Company. He has served as an agency director of strategic planning, as well, and continues to consult and coach independently, in addition to teaching full-time at the University of Oregon.

Remund’s research focuses on how professionals develop leadership and communication competencies, learn to adapt and collaborate effectively, and maintain their personal values despite competing demands. He has published in multiple venues, including Journal of Consumer ­Affairs, Journal of Leadership Studies, Public Relations Review, Teaching ­Journalism and Mass Communication, Teaching Public Relations, and PR News’ Guidebook to Media Relations.

Remund is a past fellow of the Plank Center for Leadership in Public ­Relations, and the Arthur W. Page Center for Integrity in Public Relations. He earned his doctorate from the University of North Carolina at Chapel Hill, and has been nationally accredited by the Public Relations Society of America since 2003.

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