Global warming is in the news constantly. While the causes are hotly debated, the results are becoming painfully clear, and the people of planet earth need to start remedying this situation. With this problem and others, innovative thinking can lead to some solutions. For instance:
• New renewable energy sources such as wind, waves, or biomass, can be developed to be less expensive and more efficient.
• Conservation methods can be improved and promoted more aggressively. Social psychology approaches as outlined in Nudge can make saving energy easier and more attractive to consumers.
• Carbon taxing on individuals in the form of taxes and tax incentives can save energy.
• New electronic gadgets can make energy usage more transparent. For instance, if a device told me how much a ten-minute hot shower cost versus a 3 minute shower, I can make an educated choice accordingly.
• Communities of practice can promote less usage and promote community spirit around reducing our carbon footprints.
• The Manhattan project in the 1940s and the NASA moon initiative in the 1960s provided a goal and a sense of urgency that innovators could rally around. Reducing global warming could be another one of these initiatives, with a sense of urgency.
We have proved over history that innovation can big solve problems, from the defeats of Germany and Japan, to the moon launch; from the transcontinental railroad to the Panama Canal. We can do it again, with innovation.