About the Authors

Linda M. Orr, Ph.D., is an Associate Professor of Marketing at the University of Akron. Her specialties are sales, sales management, and data analytics. She is the author of When to Hire—or Not Hire–a Consultant, Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant, and a co-editor of two other books: Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping your Best Customers, finalist for the American Marketing Association’s Berry Book Prize for the Best Book in Marketing (2009), and Marketing in the 21st Century: Volume 3: Company and Customer Relations. Dr. Orr has also published in several refereed journals. In addition, Dr. Orr served as assistant marketing director for Warner Bros. Records in Nashville, and in a variety of managerial capacities in the restaurant and finance industries. She has served as a consultant in numerous Fortune 500 companies and smaller companies in many industries.

Dave J. Orr is the System Director of Business Intelligence at Summa Health System. He has worked in process improvement, technical sales, engineering, product development, operations management, business analysis, and quality roles for over 15 years. He has served the healthcare, automotive, appliance, military, consumer product, and aerospace industries. Dave is a certified Six Sigma Master Black Belt from Kent State University. He earned his MBA from Robert Morris University and has a BS in Plastics Engineering Technology from Penn State University. Dave is an author of When to Hire—or Not Hire–a Consultant and Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant. In addition to his work in healthcare, Dave is a lecturer in the EMBA program at Kent State University.