A
Allen, E. 205
American Idol 23
analytics 84
Arment, M. 115
audience 52–53, 59–61, 92–93, 203, 209–210; see also comments; social media
B
Ball, L. 141
Beaird, J. 150
Beavan, C. 142
Bennett, D. 22
blog roll 83
blogs 47, 51–53; advice 187–192; media 176–183; naming 53–55; politics 167–169, 171–174; post 1, 6–17, 60; reviews 193–199; rules 24–25; student 226–228; time-limited 61–62; topic 48–51; tumble 115–117; video 122–123; see also travel blog
Bradlee, B. 74
brand see audience; social media
C
Carr, D. 74
Cincopa 112
cliché 161
Cognoscenti 108
Cohen, H. 23
comments 16–17, 79–82, 85–88; community 82–85, 190–191
conversation see comments
corrections 85
Creative Commons 9
Currey, M. 142
D
Davis, M. 196
demonstration 189
Disqus 87
E
echo effect 176
EFF 223
embedding 122
ending 16
Epstein, L. 197
Ewing, T. 60
F
Facebook 57, 80, 88, 204–205, 209
facts 172–175; see also research
Federalist 171
focus 25–26, 141–143, 147, 174–176
fonts 14
Fry, D. 69
G
Gaffin, A. 22
H
hashtags 117, 206–207, 209, 211–212
headline 6–7, 91–93, 97–98, 102–105; decks 98–99; SEO 94–96, 99–101
home page search 149
Horace 47
Humans of New York 117
hyperlinks see links
I
identification 30
images 9–10, 49, 75–76, 159; see also multimedia
information 6, 30–31, 56–59, 110
interactivity see comments
interviews 30
J
Jamieson, W. 148
journalism 1, 21–22; ethics 163; media 176–183; op-ed 22–23, 37–43; reporting 15, 22, 29–37; Twitter 205; see also politics
Juvenal 176
K
Kaler, T. 142
Karp, D. 115
Koenig-Meunster, K. 204, 206–207, 211–213
L
Lanson, J. 42–43, 56, 65–69, 128, 145–149
Leccese, M. 38–40, 49, 54, 58, 69, 196–197; Gatekeeper 1–5, 54, 177–179, 181–183
Leffel, T. 145
length 60
libel 225
life stories 127–130, 132–136, 138–143, 159–160
links 10–12, 83–84, 173, 188, 204
M
McCarthy, L. 194
MacDonald, I. 48
McPhee, J. 67
material see topic
medium see multimedia
mistakes see corrections
multimedia 107, 159–161, 189; photos 108–113, 159–161, 205–206; podcasts 119–122; slide shows 113–115; Tumblr 115–117; video blogs 122–123
N
narrative 110–113, 118–119; life stories 127–130, 132–136, 138–143; travel blog 154–157, 160–162
newsletter 150
Nietzsche, F. 156
Niezgoda, A. 206
NM Incite 47
O
Oberholzer, J. 116
opinion 188–189, 193; blogging 22–23, 37–43; see also politics
originality 38, 196; see also voice
P
paragraphs 36
Pew Research Center 204
photos 108–113, 159–161, 205–206
Picasa 112
Pinterest 212
Platanitus, S. 204
politics 167–169, 171–174, 184; argument 174–176; Goldstein, D. 169–171
PowerLine 175
press see media
promotion 212–214; see also audience; social media
punctuation 93
Q
question headlines 96
R
readers see audience; comments; social media
reporting 15, 22, 29–37, 134–136
research 6, 14–15, 38–41, 61; politics 173–174, 180; reviews 194, 196–197
Ritholtz, B. xi
Romenesko, J. 177
Rothman, J. 74
S
Santana, A. 80
Sauce Bauce 50
Schudson, M. 22
search engines 99, 101; SEO 6–7, 94–96
Sedaris, D. 141
Shirky, C. ix
short-term see time-limited
Sivolella, J. 108
social media 8–9, 14, 149, 203; Facebook 57, 80, 88, 204–205, 209; Google Plus 210–211; headlines 94–96; Instagram 211–212; Pinterest 212; Twitter 16, 57–58, 61–62, 205–209, 214–215
software: comments 87; data visualization 119; photos 112; slide shows 113–115; videos 123
Soundcloud 121
Sprouls, K. 8
Stanton, B. 117
Stepp, C.S. 70
stories see narrative
subheds see chapter breaks
subscribing 213
Sunstein, C. 176
T
Technorati 58
time stamp 8
topic 48–51, 59, 83; headlines 93; review 192–193, 197–198; see also life stories
travel blog 145–146, 151–152, 164–165; ethics 163; narrative 160–162; posts 152–160 preparation 146–150
trolls 85
Twain, M. 129
Twitter 16, 57–58, 61–62, 205–209
U
UK 60
updating 15–16, 49, 56–59, 205
V
Villanueva, J. 113
visualization see data visualization
voice 7, 23–24, 69–73, 131–132, 194–196
W
Warhol, A. 203
Weaver, D. 57
Weinberger, D. 203
Willnat, L. 57
writing 47–51, 55–56, 59–60; focus 25–26, 141–143, 147; life stories 129–130, 132–136, 138–141; opinion 40–43; politics 170–171, 174–176; reporting 32–37; style 65–71, 73–76; Three S Rule 189–191; travel blogs 152–160; Twitter 207–208; see also headlines; narrative; voice
Writing for Others, Writing for Ourselves 66–67
Z