Home Page Icon
Home Page
Table of Contents for
Features at a glance
Close
Features at a glance
by Laura Lawton, David Weaver
Tourism Management, 5th Edition
Title Page
About the authors
Preface
Acknowledgements
Features at a glance
1 Introduction to tourism management
Introduction
The phenomenon of tourism
Definition of tourism
The importance of tourism
Tourism as an academic field of study
Obstacles to development
Current status
A sequence of tourism platforms
Universities and VET providers
Characteristics, outline and structure
Characteristics
Chapter outline
Chapter structure
Chapter review
Summary of key terms
Questions
Exercises
Further reading
References
2 The tourism system
Introduction
A systems approach to tourism
The basic whole tourism system
The tourist
Spatial component
Temporal component
Travel purpose
Major tourist categories
Data problems
Origin region
Origin community
Origin government
Transit region
Management implications of transit regions
Effects of technology
Destination region
Destination communities
Destination governments
The tourism industry
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
3 The evolution and growth of tourism
Introduction
Premodern tourism
Mesopotamia, Egypt and the Indus Valley
China
Ancient Greece and Rome
The Dark Ages and Middle Ages
Early modern tourism (1500–1950)
The Grand Tour
Spa resorts
Seaside resorts
Thomas Cook
The post-Cook period (1880–1950)
Contemporary tourism (1950 onwards)
The world’s biggest industry?
Factors associated with increased tourism demand
Economic factors
Social factors
Demographic factors
Transportation technology factors
Political factors
Australian tourism participation
Future growth prospects
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
4 Destinations
Introduction
Global destination patterns: Advanced and emerging economies
Tourism market share and growth
Reasons for the proliferation of the emerging economies as destinations
Pull factors influencing a destination
Geographical proximity to markets
Accessibility to markets
Availability of services
Availability of attractions
Cultural and spiritual links
Affordability
Peace, stability and safety
Positive market image
Pro-tourism policies
Regional destination patterns
Europe
Asia–Pacific
The Americas
The Middle East
Africa
Australia
Internal destination patterns
The Australian pattern
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
5 The tourism product
Introduction
Tourist attractions
Natural sites
Natural events
Cultural sites
Attraction attributes
The tourism industry
Travel agencies
Transportation
Accommodation
Tour operators
Merchandise
Industry structure
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
6 Tourist markets
Introduction
Tourist market trends
The democratisation of travel
The emergence of simple market segmentation and multilevel segmentation
Niche markets and ’markets of one’
The destination selection process
Multiple decision makers
Tourist market segmentation
Geographic segmentation
Sociodemographic segmentation
Psychographic segmentation
Behavioural segmentation
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
7 Tourism marketing
Introduction
The nature of marketing
Definition of marketing
Services marketing
Intangibility
Inseparability
Variability
Perishability
Managing supply and demand
Daily variations in demand
Weekly variations in demand
Seasonal variations in demand
Long-term variations in demand
Supply/demand matching strategies
Market failure
Destination tourism organisations
Strategic tourism marketing
SWOT analysis and objectives
Objectives
Control/evaluation
Marketing mix
Place
Product
People
Price
Packaging
Programming
Promotion
Partnerships
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
8 Economic impacts of tourism
Introduction
Economic benefits
Direct revenue
Indirect revenue
Economic integration and diversification
Employment (direct and indirect)
Regional development
Formal and informal sectors
Economic costs
Direct financial costs
Indirect financial costs
Fluctuations in intake
Competition with other sectors
Employment problems
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
9 Sociocultural and environmental impacts of tourism
Introduction
Sociocultural benefits
Promotion of cross-cultural understanding
Incentive to preserve culture and heritage
Promoting social wellbeing and stability
Sociocultural costs
Commodification
The demonstration effect revisited
The relationship between tourism and crime
Factors contributing to the increased likelihood of sociocultural costs
Resident reactions
Environmental benefits
Environmental costs
Environmental impact sequence
Ecological footprinting
Management implications of sociocultural and environmental impacts
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
10 Destination development
Introduction
Destination cycle
The Butler sequence
Application and critique of the Butler sequence
Factors that change the destination cycle
Internal-intentional actions
External-unintentional actions
Internal-unintentional actions
External-intentional actions
National tourism development
Spatial diffusion
Effects of hierarchical diffusion
Effects of contagious diffusion
Model of national tourism development
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
11 Sustainable tourism
Introduction
A paradigm shift?
Dominant Western environmental paradigm
Towards a green paradigm
Sustainable tourism
Indicators
Sustainability and mass tourism
Reasons for adoption
Practices
Quality control
Sustainability and small-scale tourism
Alternative tourism
Manifestations
Critique of alternative tourism
Ecotourism
Soft and hard ecotourism
Magnitude
Location
Destination sustainability
Extending the Butler sequence
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
12 Tourism research
Introduction
Types of research
Basic research
Applied research
Cross-sectional research
Longitudinal
Longitudinal research
Qualitative research
Quantitative research
Primary research
Secondary research
The research process
Problem recognition
Question formulation
Identification of research methodology or methods
Data collection
Data analysis
Data presentation
Data interpretation
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
References
Appendix 1
Appendix 2
Appendix 3
Glossary
Index
Copyright Page
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Acknowledgements
Next
Next Chapter
1 Introduction to tourism management
xiii
FEATURES AT A GLANCE
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset