CHAPTER NINE
The Sixth Suitcase
Life is always moving. As days turn into weeks and weeks into years, the journey continues for us all in one direction or another. Each traveler has in his possession these suitcases for the trip:
• The Work Suitcase, or our achievements
• The School Suitcase, or our education and training
• The Personality Suitcase, or our temperament
• The Interests Suitcase, or our tastes and hobbies
• The Values Suitcase, or our character
There is a sixth suitcase, however, that is crucial to effective use of the first five. “When you don’t understand what’s in your sixth suitcase,” John Bradley writes in Discovering Your Natural Talents, “you will almost certainly step into the trap of establishing your ambitions based only on your first five suitcases.” (Bradley and Carty, 1991, page 32) As important as excelling at work and school and understanding one’s values and personality are, without unlocking our sixth suitcase, all those pursuits will end in frustration.
Our sixth suitcase contains the natural gifts and talents we were born with. It is the unique mix of innate strengths each of us possesses that allows us to excel at certain activities. It is the unique ability of the paramedic who, when most people panic at the sound of sirens and the sight of blood, controls the crisis with amazing calm and provides critical care like the whole thing is happening in slow motion. It is the artist who hears the sounds of a musical work—melody, harmony, and rhythm—perfectly composed his head. Writing the complex combination of notes down on paper is almost secondary, and, in some cases, even a bother. But in the end, it is a masterpiece. And it is the business owner who knows deep in her gut that a certain product will dominate the competition and is willing to risk everything to bring it to market. She succeeds because of her unique ability to sense and meet the needs of her customers.
Unlike the other suitcases, the sixth suitcase comes already full and our life’s work is to unlock its potential and unleash its power. In other words, clearly identifying our true talent—that set of natural abilities we possess and use instinctively—and aligning them with what we do every day is a lifelong process. Ironically, we are often so close to these abilities—they are instinctive, after all—that we don’t see them for what they are and tend to spend our life fixing our weaknesses, not leveraging our strengths. The result is unspectacular results, unfulfilling careers, and a life unlived to the fullest. It is, then, one of the highest callings of the professional coach and business leader to help people unlock their sixth suitcase.

A BUSINESS CASE FOR THE SIXTH SUITCASE

Alignment seems like such a passive word and empowerment is so passé, but the process we are describing is making sure the tasks we perform are matched with the talents we possess. That is the key that unlocks our sixth suitcase. The greater the match, the greater the benefits. Here are a few.

BENEFIT ONE: Energy

When a wheel is out of alignment, the tires wear unevenly and faster than normal. Ultimately the tire wears out and needs to be replaced. When we go to work day in and day out and do things that don’t come naturally to us, we wear out as well. The effort needed to work in an area that is not our true talent creates a drain of energy that is demoralizing. Contrast this with the exhilaration from working on something that comes to us naturally. We look up at the clock and are amazed at how much time has flown by and keep working in spite of the late hour. Still energized, still motivated, and still enthused. I am convinced that much of the clock-watching that takes place in business today is the result of people who are not doing what they do best. Their wheel is out of alignment and they can’t wait to get off the road.
I had a coaching client who was struggling in this area. He trudged home from work every day and collapsed on the couch sleeping the evening away in front of the TV. He would then wake up and go to bed, repeating the same process again the next day. He was going to make an appointment with his doctor, which I urged him to do, when we got to talking about how his job had evolved over the years. He first came to the company as a field man, spending a lot of time out of the office. He worked in the agricultural industry, so his days consisted of being outside in the field with farmers. He loved it!
In fact, he loved it so much and did so well, that he was promoted to be—you guessed it—a manager. The management role was much different from the field man’s. It required him to be mostly indoors, in meetings, and away from the growers he loved working with and had a natural talent for. Another significant part of management was the paperwork. His industry has enormous amounts of compliance forms to fill out for the government and the days when these had to be completed were the most taxing to him.
When he came back from the doctor’s with nothing physically wrong, we began to rearrange his work life. He hired an assistant who had a natural talent for paperwork (these people do exist!) and began to teach her how to complete the volumes of government forms that landed on his desk. Meetings were taken out of the office and into the open air with growers and field men working together to solve problems. After a few weeks of this arrangement, this executive began to be revitalized and came into work early for the first time in years excited to start his day. He was amazed when the afternoon rolled around and he hadn’t looked at his watch once. The alignment of talent to task taps a deep reservoir of energy that empowers us in our work.

BENEFIT TWO: Excellence

In my coaching engagement with this executive, I learned about the amazing development of precision agriculture. Precision agriculture applies the latest technology to farming by dividing a field into small segments and taking soil samples from each segment. The results of these soil samples are entered into a computer and when a tractor is in the field delivering herbicides, pesticides, and fertilizer the server talks to a satellite that talks to the applicator being pulled by a tractor. Based on soil sample results, chemical mixtures are adjusted to the exact needs of individual segments while the applicator is in the field. Incredible!
When agronomists started using precision agriculture, they assumed these advanced techniques would make growers more money by bringing less producing parts of their fields to yield levels that the best-producing parts of their fields had. What actually happened surprised them. Yes, less producing parts of a grower’s field produced more crop by having a customized mixture of chemicals applied, but just a little bit. The greatest increase, however, came in good soils. When they measured the harvest yields of their best soil, they went off the chart.
This lesson must not be lost on those of us in business. We can spend an incredible amount of time and money fixing people’s weaknesses and helping them get a little better at them. But if we develop their strengths, we will get spectacular results. Or, in the words of Marcus Buckingham and Donald Clifton in Now, Discover Your Strengths, we will experience “consistent, near-perfect performance.” (Buckingham and Clifton, 2001, page 25) What we love to do, we also do well. And when we do something well and invest our time and energy in pursuing it, we have the ability to deliver extraordinary yields time after time.
Is weakness, then, irrelevant? No. Even the poorest producing soils benefit from precision agriculture. But improving weakness is not where we will find our best results. Aligning talent to task means analyzing all that we do and making sure that 80 percent of it is in the area of our true talent. All jobs have aspects about them that are distasteful to us, but when those aspects get beyond 20 percent, we will find ourselves in an unfruitful situation, working more and more for less and less and hating it. The key to sustained individual success is maximizing our strengths and managing around our weaknesses within the 80/20 window.

BENEFIT THREE: Engagement

In 1960, Douglas McGregor published a groundbreaking book titled The Human Side of Enterprise. In it, he posed a concept, radical at the time, about employee engagement, dubbed Theory X and Theory Y. Theory X stated that people disliked work and needed to be controlled and threatened before they gave their best effort, or any effort at all. Theory Y stated just the opposite. McGregor believed that work could be an extension of oneself where employees would give themselves to it with all their effort, energy, and creativity.
Nearly 50 years later, McGregor’s observations are as relevant today as in the 1960s. Theory X management represents outdated command-and-control structures that view people as interchangeable parts, not as unique individuals. Companies with this approach to people have staggering employee turnover and worker disengagement. You sense it when you call customer service and an apathetic voice answers at the other end, and you see it in plunging profits. The cost of employee disengagement is estimated to be at $1 trillion per year, almost 10 percent of our nation’s Gross Domestic Product.
Theory Y is not about holding hands and singing Kumbaya, however. It is about empowerment. Rallying around a cause that is owned by all and treating people like individuals. Wise leaders play chess, not checkers. The pieces in a game of checkers all are the same. They follow the same rules and move in exactly the same way. Chess is a different story. Each piece is different with movements that are unique to them. Chess masters, and wise leaders, view each individual as unique and work with that uniqueness to win. Helping people identify their true talent and aligning what they do with it is more than a feel-good workplace philosophy. It is a serious business strategy that elevates both individual and organizational performance to its highest levels.

BENEFIT FOUR: Enjoyment

The last benefit of aligning talent to task is a simple, personal one. Work will be fun again. It is much more fun to go to work and be fully engaged rather than to watch a slowly ticking clock. It is much more fun to be full of energy and good at what you do, delivering consistent near-perfect performance. Quite simply, when you do what you love, you will love what you do.
Beyond this face value observation, though, there is a more complex neurological framework. When we use our true talent, because of how our brain works, our neurons fire along well-developed channels and it feels good. A pleasurable, biochemical reaction takes place in our body. We pump our fist in the air and shout, at least to ourselves, “Yes!” This is as it should be. When we work in the 80/20 window, that feeling is a daily experience, which results in a satisfying, productive career.

FOUR BUSINESS COACHING EXERCISES: UNLOCKING YOUR SIXTH SUITCASE

The material presented here for professional coaches and business leaders is a series of four exercises designed to help identify a person’s set of natural talents, and use that understanding as a filter for working with greater effectiveness. There are other great tools that can be used in addition to the exercises that follow. For example, John Bradley, author of Discovering Your Natural Talents, has an extensive assessment called the IDAK Career Match, and the Gallup Corporation has a free assessment called the StrengthsFinder Profile that comes with every copy of Now, Discover Your Strengths. Here, however, is our approach.

EXERCISE ONE: 10 Letters

Because our talents are instinctive to us, things we do naturally without even thinking, we often do not have the best perspective on what they are. What we take for granted is seen by others as special and unique. We are going to enlist that perspective to identify your true talent.
Select 10 people who know you well. Make sure these are people you trust and will tell you the truth. Some may be from your professional life and some from your personal life. A mix of both will be best. Send each this letter:
Dear Friend,
I am doing a project with my coach to help me identify my natural talent and unique ability. I have chosen you as someone who knows me well and whose opinion I trust and respect. Would you please take a few minutes to answer these questions for me? What do you see as my true talents and natural strengths? When you see me express myself, both verbally and nonverbally, how do I do it best? What is the unique way in which I build relationships and how do you see me solve problems? Do you have any concrete examples of these observations?
You and a group of nine other individuals have been asked these questions and I would appreciate your candid input. My coach and I will be discussing the results in three weeks. Could you please return your answers to him by Friday, August 19 via e-mail to [email protected]? Thank you.
Sincerely,
This is an easy letter to send via e-mail, but it would also be wise to follow it up with a phone call or a visit to make it more heartfelt. You are asking these people to take time out of their busy day to give you some thoughtful input. That is a special gift; treat it as such. Having conducted dozens of these letter campaigns, I am always amazed at how people take this charge seriously and offer profound, personal insight. Nevertheless, people are busy and may need a gentle reminder or two to get it done on time.

EXERCISE TWO: 10 Experiences

While you are waiting for your 10 letters to arrive, there is an exercise that you can do to complement the input you will receive from others. Reflect on your life since high school. What have been the 10 most enjoyable experiences in your life since that time? Again, as with the letter recipients mentioned earlier, don’t focus solely on professional experiences or on personal experiences. Select a mix of those things that you found the most joy in doing.
Experience # 1: _______________________________________
 
Experience # 2: _______________________________________
 
Experience # 3: _______________________________________
 
Experience # 4: _______________________________________
 
Experience # 5: _______________________________________
 
Experience # 6: _______________________________________
 
Experience # 7: _______________________________________
 
Experience # 8: _______________________________________
 
Experience # 9: _______________________________________
 
Experience # 10: _______________________________________
Look over this list and reflect deeply on it. What common themes emerge? In what ways did you best express yourself, both verbally and nonverbally, in these experiences? What is the unique way in which you built relationships in them? How did you solve problems? If functioning according to your innate strengths causes your brain to fire along neural pathways that make you feel good, a key to discovering your true talent will be in reflecting on enjoyable experiences and their component parts. What are your conclusions? This exercise is best done over two weeks, devoting week one to selecting the top 10 experiences and week two to finding their common themes.

10 Letters and 10 Experiences Intersect

When you have received all your letters, read them through over and over again. Look for repeated themes and shared ideas. Key words and phrases will emerge throughout the letters about your true talent, the unique ways in which you express yourself, how you build relationships, and how you solve problems. Cross-reference these insights from your friends with the observations you wrote down from reflecting on your top 10 experiences. The combination of your internal reflections and the external observations of others provide for you great insight into your true talent. What themes emerge? Identify four to six words or phrases that rise to the top of the list:
 
 
One: ________________________________________________
 
Two: ________________________________________________
 
Three: ________________________________________________
 
Four: ________________________________________________
 
Five: ________________________________________________
 
Six: ________________________________________________
 
 
Using your letters, your reflections, and even a dictionary, expand on these top four to six words or phrases with a 25-words-or-less personal definition of each.
 
 
 
Definition One: ________________________________________
053
Definition Two: ________________________________________
054
Definition Three: _______________________________________
055
Definition Four:________________________________________
056
Definition Five: ________________________________________
057
Definition Six:_________________________________________
058
Now synthesize your personalized definitions into one 25- to 50-word Sixth Suitcase Statement.
EXAMPLE:
I grow people with words and am a catalyst for positive change. With passion and purpose I empower teams to achieve the highest levels of performance. I see issues with a fresh perspective, synthesizing diverse ideas into an integrated whole and communicating them in a fun, interactive way.
 
Your First Draft
059
Select three or four people who know you well and whose opinion you trust, perhaps some of those who were part of your 10-letter campaign, and share your Sixth Suitcase Statement with them. Get their input on your statement—additions, subtractions, and deletions—and make any changes needed to it.
 
Your Second Draft
060
Now put your Sixth Suitcase Statement away for two weeks. When you pull it out again, finalize your 25- to 50-word paragraph and put it somewhere prominent in your home or office. These are the contents of your Sixth Suitcase.
 
 
 
 
 
 
Your Final Draft
061

EXERCISE THREE: Activity Inventory

Having identified your true talent, it is now time to work your 80/20 window. In others words, the contents of your Sixth Suitcase now need to be a filter for everything that you do. Again, here are the steps:
 
STEP ONE: On the lines on the opposite page, list everything you do during the course of an average month at your job. Be as comprehensive as possible, like answering e-mail, completing requisition forms, coordinating vendors, conducting meetings, and so forth. Leave the square next to each item blank for now.
Activity Inventory
062
STEP TWO: Return to the Activity Inventory and sift everything you do through the filter of your Sixth Suitcase. Do this by coding each activity with the letter/color that follows in the square you left blank immediately to the right of the listed activity.
R for RED
This is an activity that is not your true talent as defined by your Sixth Suitcase. Red means STOP doing these things. They are sapping your energy, stealing your joy, and—be honest with yourself—you’re really not good at them. Let someone else who is good at them use her talent to get them done, or eliminate them entirely.
“Discover what you don’t like doing and stop doing it,” Marcus Buckingham counsels in his brilliant book, The One Thing You Need to Know, a follow-up to Now, Discover Your Strengths. “In this sense, success is less about accumulating and more about editing. The metaphor here is not building, but sculpting, in that sustained success is caused not by what you add on, but by what you have the discipline to cut away.” (Buckingham, 2005, page 218)
 
Y for YELLOW
This is an activity you may be good at, may enjoy doing, or may be required of you personally, but is not your true talent as defined by your Sixth Suitcase. Yellow means CAUTION. Just like driving through an intersection, you can stop, that is, not do the activity, or go. If you choose to go, however, do so quickly and efficiently. Yes, it’s okay to do some of these things, but these activities can easily fill your days and keep you from functioning in your area of strength, where your greatest contribution to the organization will be. To work in the 80/20 window no more than 10 of the 50 activities listed earlier can be coded yellow.
 
G for GREEN
This is an activity that is directly in line with what you do best, your true talent. Green means GO. Your goal should be to adjust your work activities so that 80 percent of everything you do is a direct extension of your natural strength as defined by your Sixth Suitcase, which would mean 40 of the 50 activities listed earlier are green activities. Sharpen your strength by training around it and volunteer for projects that allow you to grow in it. Recognize that saying no to the items coded red in your Activity Inventory is saying yes to greater joy, energy, and effectiveness.
STEP THREE: Make a list of the steps of action you need to take to delegate or eliminate the activities you coded red on your inventory, to minimize the activities you coded yellow on your inventory, and to maximize the activities you coded green on your inventory. Give each step of action a date with a deadline.

EXERCISE FOUR: Weakness Workarounds

Again, the key to unlocking our sixth suitcase is maximizing our strengths and managing around our weaknesses. So far, however, we have only focused on the first part of that equation. In our enthusiasm to deploy our strengths, we must not ignore our weaknesses. There are often things in a job that we must do that are not in the area of our true talent. To be successful, we must find a way to do these tasks that meets a baseline standard of excellence. Now that you are aligning talent to task, how are you going to execute the remaining 20 percent so that it doesn’t undermine the great work you are doing?
Now, Discover Your Strengths offers four strategies:
1. Get a little better at it. That’s all you may need. Even poorly producing soils improve with precision agriculture, and a little bit of improvement is all that the job may need. Make a game out of getting better and reward yourself for small successes.
2. Design a support system. I am always making lists. Not because I am incredibly organized, but incredibly forgetful. Others force themselves to count to 10 before offering an opinion in a small group to moderate their speaking gift. Whatever crutch works for you, use it!
3. Find a work partner. That is, develop a human support system with whom you can job share or tag team on a project.
4. Stop doing it. Leadership guru Peter Drucker has said that he never met an executive who couldn’t cut 25 percent of the items on his things-to-do list without it affecting his performance in any way. Reread the comments under R for Red and simply consider not doing these things.
What are your areas of weaknesses and the workarounds you will use from the strategies mentioned earlier to keep them from undermining the rest of your work? List them here:
 
 
 
Weakness One and Its Workaround: ______________________
063
Weakness Two and Its Workaround: ______________________
064
Weakness Three and Its Workaround: _____________________
065
Weakness Four and Its Workaround: _____________________
066
BUSINESS IMPACT STORY: HOW A SMALL MARKET BASEBALL TEAM COMPETES AGAINST BIG BUDGETS AND BIGGER STARS AND WINS
The Oakland Athletics compete in professional baseball with a significant disadvantage. In 2002, the New York Yankees, a major market baseball team, had a payroll of $126 million, and the Oakland A’s, a small-market club, spent less than a third of that. Yet, in 2002, the A’s and the Yankees won exactly the same number of baseball games, 103.
In 2001, Oakland spent $34 million on player personnel and won 102 regular season games, the second-most in baseball, and in 2000 they spent $26 million and won 91 games, making the playoffs both years. The Yankees won 95 and 87 games in each of those years, respectively, and spent over $200 million. Over the past few years, the Oakland Athletics have spent less than a half-million dollars per win, while the richest teams in baseball spent nearly six times that much.
How do they compete against such daunting monetary odds?
They have learned how to deploy their strengths and rigorously align talent to task. Michael Lewis explains in his best-selling book, Moneyball, that the Oakland Athletics evaluate their players differently from the rest of the league. When baseball started paying players exorbitant sums of money for hitting home runs, the A’s looked for undervalued players with discipline at the plate. They looked for hitters who worked pitchers deep into the count, tiring them over the course of the game. They also looked for batters who were willing to take walks to get on base, instead of trying to hit home runs. The result was more runs, more wins, and a smaller payroll.
What the Athletics also found out is that this discipline at the plate was not something they could teach. They tried and tried to pound into the heads of their young recruits to take their time at the plate and work the pitcher deep into the count. But most kept on swatting at the ball like it was a fly. There was, however, the kind of hitter who had an innate sense of the strike zone and an ability to work each fraction of it. This is what Oakland looked for in a hitter. Michael Lewis writes that the A’s found “That the ability to control the strike zone was the greatest indicator of future success. That the number of walks a hitter drew was the greatest indicator of whether he understood how to control the strike zone.” (Lewis, 2004, page 33)
What does this mean for business? First, it means that it doesn’t require loads of money to compete at the highest levels. We tend to think in business that money will solve all our problems, and the lack of it causes them. Nothing could be further from the truth. David, with five rocks and a slingshot, defeated Goliath, who was bigger and better funded than David was. Those of us who compete against world-class competition with budgets that are laughed at, like David was, should take courage. Winning is first a function of the size of our heart, not our wallet.
But the next important lesson is this: Align talent to task. Identify the strengths that are required for the things you need to get done and find people with the innate ability to do those things. Who are the people on your team with the innate ability to see the strike zone, or to greet new customers, or to handle sales objections, or to read spreadsheets? Deploy their strengths to do these jobs. There are those who love to meet people and look forward to every new opportunity, while it simply exhausts others. There are people who find objections, and sales resistance in general, motivating. It energizes them where it withers others. And there are people who can decode every dollar and every cent in every cell of a spreadsheet and bring it all together in beautiful balance.
Each one of these jobs, and dozens like them, require a natural, instinctive ability to excel at them. The results you seek in your life and the life of your organization—your wins, if you will—will come when the tasks that need to be done are matched with your talent and the talent of your people. The results you seek will come through a proper deployment of strength, not the fixing of weaknesses. The wise counsel of Jim Collins in Good to Great is this: Get the right people on the bus and get them into the right seats on that bus.

TOP 10 WAYS TO USE THIS TOOL

1. An executive often hires a coach to increase his effectiveness. The solution he is usually looking for is how to do more in less time, but the solution this tool offers is how to do less. Explain how the 80/20 window actually increases effectiveness and reset expectations around red-, yellow-, and green-light activities.
2. Think through all the tasks your coaching client completes in the course of a given month with the Activity Inventory and filter them through the grid of their Sixth Suitcase. It is hard to do this without an outside perspective because we are too close to the things we do. In initial discussions, leave nothing off the table for delegation and elimination. Nothing! Target items that make the final list for delegation and elimination one by one, incrementally making these changes.
3. Specifically define what the 80/20 window looks like for your client and set a date and deadline to get there. List the intermediate steps, put them in your planners, and keep your client accountable for hitting them.
4. Rarely do career changes need to be made as a result of this tool, but sometimes they do. A client’s Sixth Suitcase statement is a key element in finding the right job, either within the same organization she is working in or outside of it. Have her use it as a magnet to draw her to her perfect job, or adjust the job she has to be her perfect job.
5. For deeper insight into a client’s time usage related to his talent, conduct a time audit. Have your client keep track of what he does in every 15-minute segment of the day for at least two weeks. Thoroughly analyze how that time was spent, percentage by percentage, based on red-, yellow-, and green-light activities. Make the necessary changes from your discoveries.
6. Encourage your client to manage up with his strengths and weaknesses; that is, to share the Sixth Suitcase statement with the direct supervisor and get input on it. Encourage the same for weakness workarounds.
7. If your client leads a team, have each member of the team complete the StrengthsFinder profile from the book Now, Discover Your Strengths. As a team-building activity, put each team member’s top five strengths from their StrengthsFinder profile into a spreadsheet and explore the differences and similarities as a group. Tasks could be reassigned based on these strengths and weaknesses workarounds distributed throughout the team. The very best leaders play chess, not checkers, with their people, treating each of them as unique individuals, not interchangeable parts.
8. Help create a hiring profile for the jobs your client may need to fill, based on the list of talents the very best people at that specific job possess. Brainstorm a list of open-ended questions to help uncover the presence of a talent match with candidate interviews. Create a task-and-talent profile for each of the job openings that need to be filled. Look for innate ability in the candidates who match the job that needs to be done. A bad hire will cost your company one and a half times the annual salary of this position, so choose wisely and align talent to task at the very start. Wait to hire until you have a fit.
9. For a deeper understanding of your talent, take the free online assessment StrengthsFinder that comes with every copy of Now, Discover Your Strengths. Compare the definitions of your Signature Themes from the profile with your Sixth Suitcase statement. For sales professionals, use the sales version of Now, Discover Your Strengths called Discover Your Sales Strengths by Benson Smith and Tony Rutigliano. It also comes with a free StrengthsFinder profile and material adapted specifically for the sales context. Chapter 9, “So You Want to Be Sales Manager?” is a must-read for any seller considering a move to management.
10. For a more in-depth analysis of a person’s talent, especially when a career change may be needed, consider using the more extensive IDAK Career Match assessment from the IDAK Group, or get the latest edition of What Color is Your Parachute?, by Richard Bolles.
..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset