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II: How Social Media Marketing Really Works
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II: How Social Media Marketing Really Works
by Jason Falls, Erik Deckers
No Bullshit Social Media
Title Page
Praise for No Bullshit Social Media
Copyright Page
Contents at a Glance
Table of Contents
About the Authors
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction: Change or Die?
I: Social Media Is for Hippies. Social Media Marketing Is for Business.
1. Ignore the Hype. Believe the Facts.
2. It’s Not Them; It’s You!
3. Your Competition May Have Already Kicked Your Ass
4. Here’s the Secret: There Is No Damn Secret!
II: How Social Media Marketing Really Works
5. Make Some Noise: Social Media Marketing Aids in Branding and Awareness
6. It’s Your House: Social Media Marketing Protects Your Reputation
7. Relating to Your Public: Social Media Marketing and Public Relations
8. The Kumbaya Effect: Social Media Marketing Builds Community
9. It’s About Them: Social Media Marketing Drives Customer Service
10. Get Smarter: Social Media Marketing Drives Research and Development
11. It’s All About the Benjamins: Social Media Marketing Drives Sales
III: Get Off Your Ass, Would Ya!
12. Remedy Your Fears with Sound Policy
13. Assign Responsibility and Be Accountable
14. This Is NOT a Sandbox. It’s a Business.
15. Being Social
Index
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4. Here’s the Secret: There Is No Damn Secret!
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5. Make Some Noise: Social Media Marketing Aids in Branding and Awareness
II: How Social Media Marketing Really Works
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