IN THIS PART …

Become familiar with the role of digital marketing and get clear on the value you bring to the market. Get laser-focused about who your customers are and the steps they take to go through a process known as the customer journey.

Learn the six common digital marketing goals and how to employ the three most important types of digital marketing campaigns.

Discover the types of offers you can make to prospects, new customers, and returning customers as well as the proper sequence for presenting these offers.