Imprint

© 2015 Smashing Magazine GmbH, Freiburg, Germany
ISBN (ePUB): 978-3-945749-29-6
Cover Design: Veerle Pieters
eBook Strategy and Editing: Vitaly Friedman
Technical Editing: Cosima Mielke
Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin
Tools: Elja Friedman
Idea & Concept: Smashing Magazine GmbH

About This Book

A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. But what seems so simple in theory can be quite hard to put into practice. A sound content strategy helps you stay on top of your content and, hopefully, make your content work for you.

With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy.

To make the eBook as versatile as possible, we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction — the foundation to cater for quality content. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy.

Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding: it will improve usability and engage your users.