Home Page Icon
Home Page
Table of Contents for
Code Snippets
Close
Code Snippets
by Kyle Lacy, Erik Deckers
Branding Yourself, 3rd Edition
Cover Page
Title Page
Copyright Page
CONTENTS AT A GLANCE
TABLE OF CONTENTS
I WHY SHOULD I CARE ABOUT SELF-PROMOTION?
1 Welcome to the Party
What Is Self-Promotion?
Why Is Self-Promotion Important?
What Self-Promotion Is Not
What Can Self-Promotion Do for You and Your Career?
Personal Branding
What Is Personal Branding?
Go Brand Yourself
How to Build Your Brand
Personal Branding Case Study: Mignon Fogarty, Grammar Girl
The Five Universal Objectives of Personal Branding
1. Discover Your Passion
2. Be Bold
3. Tell Your Story
4. Create Relationships
5. Take Action
Who Needs Self-Promotion?
Meet Our Heroes
2 How Do You Fit in the Mix?
The Basics of Building Your Personal Brand Story
Writing Your Personal Brand Story
Prioritize Accomplishments
Writing Your Personal Brand Biography
How Do Our Heroes Use the Personal Brand Biography?
Personal Branding Case Study: Park Howell
Telling Your Complete Brand Story
The Law of Anecdotal Value
Surround Yourself with Passionate People
Sharing Memories and Stories
Ten Do’s and Don’ts of Telling Your Story
1. Don’t Post Pictures that Would Shock Your Mother
2. Don’t View Your Personal Brand Story as a Sales Pitch
3. Don’t Post Something You’ll Regret
4. Don’t Ask for Things First; Ask for Things Second
5. Don’t Get Distracted
6. Don’t Underestimate the Power of Your Network
7. Do Invest in Yourself
8. Do Invest in Other People
9. Do Be Visible and Active
10. Do Take Some Time for Yourself
II YOUR NETWORK IS YOUR CASTLE—BUILD IT
3 Blogging: Telling Your Story
What Is Blogging?
A Clarification of Terms
Why Should You Blog?
Personal Branding Case Study: Jonathan Thomas, Anglotopia.com
Choose Your Blogging Platforms
Blogspot.com/Blogger.com
WordPress.com and WordPress.org
Other Blogging Platforms
Which Platform Is Right for You?
Setting Up a Blog
Purchasing and Hosting a Domain Name
Getting Inspired
What Should You Write About?
Finding Subject Matter
How to Write a Blog Post
Writing for Readers vs. Writing for Search Engines
It’s About the Quality of the Writing
Google Expects You to Write Good Stuff
How Often Should You Post?
How Long Should Your Posts Be?
But My Posts Are Too Long!
SEO Through Blogging
How Does This Apply to Our Four Heroes?
The Do’s and Don’ts of Blogging
Do’s
Don’ts
A Final Note on the Rules of Blogging
4 LinkedIn: Networking on Steroids
The Basics of LinkedIn
What Are Degrees of Connectedness?
What’s in a LinkedIn Profile?
Cool LinkedIn Features for Personal Branding
Making Contacts on LinkedIn
Transforming Your Contacts into Connections
The Importance of Recommendations
Personal Branding Case Study: Anthony Juliano
Ten Do’s and Don’ts of LinkedIn
1. Do Upload a Professional Picture
2. Do Connect to Your Real Friends and Contacts
3. Do Keep Your Profile Current
4. Do Delete People Who Spam You
5. Do Make Your Summary Look Its Best
6. Don’t Use LinkedIn Like Facebook and Twitter
7. Don’t Sync LinkedIn with Twitter
8. Don’t Decline Invitations—Archive Them
9. Don’t Ask Everyone for Recommendations
10. Don’t Forget to Use Spelling and Grammar Check
5 Twitter: Sharing in the Conversation
Why Should You Use Twitter?
What Can Twitter Do for You?
Personal Branding Case Study: @HaggardHawks
How Do You Use Twitter?
Creating a Twitter Profile
Finding Followers
Sending Out Tweets
Retweeting Content
Applications for Twitter Domination
What Should You Tweet (and Not Tweet)?
Personal Branding Case Study: @MuslimIQ
Seven Do’s and Don’ts While Using Twitter
Twitter Tips in 140 Characters or Less
How Should Our Four Heroes Use Twitter?
6 Facebook: Developing a Community of Friends
Why Should You Use Facebook?
What Can Facebook Do for You?
Reconnect with Old Classmates and Coworkers
Professionally Brand Yourself
Be Philanthropic
Find Local Events
What You Should Know About Facebook
Professional Page vs. Personal Profile
The Basics: Creating a Personal Profile
Stay in Control of Your Profile
Your Personal Page Privacy Settings
Setting Up Your Privacy Settings for Your Personal Account
Working with Your Customized URL
Using a Professional Page for Personal Branding
Using Insights to Track Your Content Growth
Setting Up Your Professional Page
Top Four Tips for Using Facebook
Ten Do’s and Don’ts of Facebook
Facebook Tips in 140 Characters or Less
7 Say Cheese: Sharing Photos and Videos
Why Video
Where to Put Your Videos
Shooting Video With Regular Digital Cameras
Recording Screen Capture Videos
Personal Branding Case Study: Lynn Ferguson & Mark Tweddle
What Should I Make Videos Of?
Why Post Photos?
Where to Post Your Photos
Copyright: Understanding Creative Commons
Creative Commons
Embedding Videos and Photos in Your Blog
Adding Photos
Adding Videos
SEO for Videos and Photos
YouTube SEO
Photo SEO
The Video Résumé
A Cautionary Note About Video Résumés
Photos and Video Tips in 140 Characters
8 Other Social Networking Tools
Google+
Quora
Meetup.com
Email Newsletters
Podcasts
Listen to Podcasts
Why Podcast?
What Do You Need?
What Should Your Podcast be About?
Producing the Podcast
Personal Branding Case Study: John J. Wall, Marketing Over Coffee Podcast
How Does This Apply to Our Four Heroes?
9 Googling Yourself: Finding Yourself on Search Engines
Have You Ever Googled Yourself?
What Do You Want Others to Find?
Search Engine Optimization
What SEO Used To Be
What SEO Looks Like Now
How Can You Influence These Factors?
Add Video
Reverse Search Engine Optimization
What if You Share a Common Name?
Search Engine Tools
Google Alerts
TalkWalker.com
Google Image Search
Bing
Yahoo!
The Value of Reputation Management
Reputation Management Tools
How Do Our Heroes Use SEO?
Reputation Management Tips in 140 Characters
10 Bringing It All Together: Launching Your Brand
What Is a Personal Brand Campaign?
How Do Our Heroes Build Their P&T Statements?
Why Is a Personal Brand Campaign Important?
Personal Branding Case Study: Sheryl Brown
Building Your Personal Brand Campaign
Developing Your Personal Brand Campaign
Implementing Your Personal Brand Campaign
Automating Your Personal Brand Campaign
Unique Ways to Launch Your Branding Campaign
How Should Our Heroes Launch Their Brands?
Do’s and Don’ts of Launching Your Personal Brand
11 Measuring Success: You Like Me, You Really Like Me!
Why Should You Measure?
What Should You Measure?
Reach
Engagement
Quality versus Quantity
Visibility
Influence
How Should You Measure?
Measuring Your Blogging Effectiveness
Using Google Analytics for Your Blog
Setting Up a Google Analytics Account
Installing Google Analytics
Getting an Overview of Your Website Performance
Measuring Your Twitter Effectiveness
Measuring Your Facebook Effectiveness
Measuring Your LinkedIn Effectiveness
Measuring Your YouTube Effectiveness
Four More Measurement Tools
Effectively Measuring Your Personal Brand
How Can Our Heroes Use Analytics and Measurement?
Do’s and Don’ts for Analytics and Measurement
Analytics Tips in 140 Characters
III PROMOTING YOUR BRAND IN THE REAL WORLD
12 How to Network: “Hello, My Name Is…”
Why Should I Bother Networking?
Personal Branding Case Study: Starla West
The Rules of Networking
It’s Not About You
Giver’s Gain Is Not Quid Pro Quo
Be Honest Online and Offline
You’re Just as Good as Everyone Else
Avoid Selfish People
Network with Your Competition
Personal Branding Case Study: Hazel Walker
Three Types of Networking
Networking Groups
Meeting New People
The Networking Dance
What Should You Say?
Networking Faux Pas
Don’t Deal Your Own Cards
Don’t Use Clever Elevator Pitches
Don’t Sign People Up for Your Newsletter
After the Meeting
One-on-One Networking
How to Set Up the One-On-One Networking Meeting
What to Talk About
No One Wants a Sales Pitch
The “Pick-Your-Brain” Meeting
How to Make an Email Introduction
The Follow-Up
Forwarding Articles and Links
Sharing Opportunities
Making Connections
But I Just Don’t Want to Meet the Other Person
Be Honest
What if the Other Person Isn’t Honest?
Personal Branding Case Study: Dave Delaney
Network While You Still Have a Job
Don’t Discount Serendipity
Do’s and Don’ts of Networking
Do
Don’t
How Would Our Heroes Network?
13 Public Speaking: We Promise You Won’t Die
Should You Speak in Public?
No, Seriously
But You Hate Speaking in Public
Overcoming Your Fear of Public Speaking
Toastmasters
Classes at Your Local College or University
Seminars and Courses
Speakers Associations
Private or Executive Coaches
Personal Branding Case Study: Lorraine Ball
Finding Your Speaking Niche
How to Launch Your Speaking Career
Identify Speaking Opportunities
Industry Groups
Civic Groups
Conferences, Trade Shows, and Expos
Introducing Yourself
Promoting Your Talk
Personal Branding Case Study: Crystal Washington
Giving Your Talk
Important Technology Tips for Presenters
How Does Public Speaking Apply to Our Four Heroes?
Speaking Tips in 140 Characters
14 Getting Published: “I’m an Author!”
Why Should I Become a Published Writer?
Personal Branding Case Study: Jackie Bledsoe
Finding Publishing Opportunities
Local Newspapers
Business Newspapers
Specialty Magazines and Newspapers
Hobby Publications
Major Mainstream Magazines
Go Horizontal Instead of Vertical
Build Your Personal Brand with Your Writing
Publication Rights
Create Your Own Articles’ Niche
Getting Started
Getting Paid
Paying Your Dues
The Myth of Exposure
The Do’s and Don’ts of Writing for Publication
How Can Our Heroes Turn to Writing for Publication?
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job
Using Your Network to Find a Job
Twitter: Connections in 140 Characters
LinkedIn: Professional Connections
Creating a Résumé
Should I Write a Paper Résumé?
How Does Social Media Fit in Your Résumé?
Six Tips for Listing Social Media on Your Résumé
Personal Branding Case Study: Jason Falls
Do’s and Don’ts of Résumé Building
Don’t Rely on the Job Boards
Try the Company Job Boards
Use LinkedIn to Bypass Job Boards
Skip HR Altogether—Work Your Network
Tell Your Friends
The Informational Interview
Start Your Own Company
How Can Our Heroes Find a Job Through Networking?
Job Searching Tips in 140 Characters
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Code Snippets
Next
Next Chapter
Code Snippets
Code Snippets
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset