About the Authors

David Sweenor is senior director of product marketing at Alteryx, an international speaker, and acclaimed author with several patents. He is a specialist in the business application of AI, ML, data science, IoT, and business intelligence, and is responsible for the go-to-market strategy for Alteryx’s data science and machine learning portfolio.

With over 20 years of hands-on business analytics experience, Sweenor has supported organizations including SAS, IBM, TIBCO, Dell, and Quest in advanced analytic roles.

Melissa Burroughs is director of technology solutions marketing at Alteryx, where she crafts messaging and positioning strategy for the Alteryx portfolio in the context of multi-vendor solutions. She is an accomplished technologist, writer, and public speaker, bringing a passion for communication together with diverse experience in science and analytics.

Over 15 years in the software industry Melissa has originated RAD development, professional services, and product marketing for a number of early-stage technology firms. Her prior work also includes accelerator physics research, medical data analytics, and other academic positions.