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Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Kellogg on Marketing, 3rd Edition
Author Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Release Date 2023/04 -
Digital Marketing Fundamentals
Author Greg Jarboe , Matt Bailey , Michael Stebbins
Prepare for the OMCP certification exam and expand your digital marketing skillsetCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketin....
Release Date 2023/03 -
The Online Marketplace Advantage
Author Philippe Corrot , Adrien Nussenbaum
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a Worl....
Release Date 2023/03 -
Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
Release Date 2023/03 -
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant
Author Malin Martnes
Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on ....
Release Date 2022/12 -
Author Andrew Schulkind
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help ....
Release Date 2022/12 -
Author Lars Malmqvist
Avoid implementation failures and technical debt by mitigating anti-patterns in your Salesforce enterprise solutions using expert guidance and proven recommendationsPurchase of the print or Kindle book includes a free eBook PDFKey FeaturesBuild exemplary Salesforce architectures by studying anti-pat....
Release Date 2022/11 -
Salesforce Data Architect Certification Guide
Author Aaron Allport
Learn data architecture essentials and prepare for the Salesforce Certified Data Architect exam with the help of tips and mock test questionsKey FeaturesLeverage data modelling, Salesforce database design, and techniques for effective data designLearn master data management, Salesforce data manageme....
Release Date 2022/11 -
The Salesforce Business Analyst Handbook
Author Srini Munagavalasa
Become a proficient Salesforce business analyst with the help of expert recommendations, techniques, best practices, and practical advice Purchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesLearn the intricacies and nuances of every stage of a project's imple....
Release Date 2022/11 -
Beginning Salesforce DX: Versatile and Resilient Salesforce Application Development
Author Ivan Harris
Refer to the practical guidance provided in this book to develop Salesforce custom applications in a more agile, collaborative, and resilient way using Salesforce Developer Experience (DX). You will learn how to use the Salesforce Command Line Interface (CLI) to simplify working with projects, metad....
Release Date 2022/11 -
Marketing For Dummies, 6th Edition
Author Jeanette Maw McMurtry
Pump up your business with the latest, greatest marketing techniquesIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development....
Release Date 2022/11 -
Salesforce for Beginners - Second Edition
Author Sharif Shaalan , Timothy Royer
Learn how to leverage the Salesforce platform for sales, service, marketing, and automating business activities from a 360-degree perspective.Purchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesAutomate business processes with Salesforce Flow, the new replacement....
Release Date 2022/10 -
Author Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierc....
Release Date 2022/10 -
Author Hemali Dassani , Nanda Kuppuswamy
Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the....
Release Date 2022/10 -
Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
Author Ann Handley
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds o....
Release Date 2022/10 -
Author Amandeep Singh , Rohit Bansal , Sandhir Sharma
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar....
Release Date 2022/09 -
MuleSoft for Salesforce Developers
Author Arul Christhuraj Alphonse , Alexandra Martinez , Akshata Sawant
Design, secure, test, and deploy APIs with MuleSoft, and integrate it with Salesforce to maximize productivityKey FeaturesBuild, implement, transform, secure, test, and deploy APIs using Anypoint Studio and Anypoint PlatformIntegrate MuleSoft with Salesforce and other end systems to build an applica....
Release Date 2022/09 -
Author John Fuggles
We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeop....
Release Date 2022/09 -
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
Author Cindy McGovern
Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of SalesNo matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. B....
Release Date 2022/09 -
No Forms. No Spam. No Cold Calls.
Author Latané Conant
Unlock the full potential of modern marketing and salesIn the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and en....
Release Date 2022/09 -
Author Anthony Iannarino
Increase revenue and achieve sustainable sales growth and successIn Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore t....
Release Date 2022/09 -
Author Sanjaya Prakash Pradhan
This is your complete guide to less-code and no-code theories, along with practical application of Microsoft Power Apps and Dynamics 365 CE/CRM Apps.The book covers topics including the configurations, customizations, and enhancements in Microsoft Power Apps and Dynamics 365 CE/CRM Apps. You wi....
Release Date 2022/08 -
Direct Selling For Dummies, 2nd Edition
Author Belinda Ellsworth
Get ready to sell like you’ve never sold before!Ever wonder if your next job didn’t have to feel so much like a…well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers!In Direct Selling For Dummies, you’ll tap into your entreprene....
Release Date 2022/08 -
Empowering Marketing and Sales with HubSpot
Author Resa Gooding
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customersKey FeaturesExplore a full software stack for marketing, sales, and customer services to grow your businessUnderstand how to organize, track, and build better relationships with leads and custo....
Release Date 2022/07 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Author Stacy Landreth Grau
Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture a....
Release Date 2022/05 -
Author Brian Rinaldi , Raymond K. Camden
Jamstack = JavaScript, APIs, and Markup. Use established standard technologies to build super-fast static websites without sacrificing rich, dynamic features. In The Jamstack Book, you will learn how to: Use different static site generators to build websitesDeploy Jamstack sites with 11ty, Next.....
Release Date 2022/05